Dezign Format Group Announces Strategic MOU with Hustle & Bustle Group

Dezign Format Group Limited (SGX:UZF) has entered into a potentially transformative Memorandum of Understanding (MOU) with Hustle & Bustle Group Pte. Ltd. (H&B) and its subsidiary, IMBA Global Pte. Ltd. This development marks a significant step for Dezign Format (DF) as it moves towards a deeper, long-term partnership with a leading player in the edutainment and immersive entertainment industry.

Key Highlights of the Announcement

• Strategic MOU Signed: On 21 April 2026, DF’s subsidiary inked an MOU with H&B and IMBA, proposing an equity investment and preferred partner status.
• Equity and Potential Cash Investment: DF proposes to convert certain outstanding receivables for completed design and build services at IMBA Theatre into equity at the H&B parent level. There is also the possibility of a supplementary cash investment by DF into H&B.
• Right of First Refusal (ROFR): DF secures a ROFR to be the preferred design and build provider for both H&B and IMBA, ensuring a pipeline of future projects.
• Long-term Strategic Alignment: By transitioning from vendor to equity stakeholder, DF positions itself to participate directly in the growth trajectory of H&B and the expanding IMBA Theatre platform.
• Growth in Immersive LBE Segment: This partnership is expected to strengthen DF’s Immersive Location-Based Entertainment and Experiences (LBE) business, leveraging IMBA Theatre’s high-profile platform at Gardens by the Bay and H&B’s expansion plans.

Details of the MOU and Strategic Rationale

DF has completed the design and build for the IMBA Theatre, a flagship venue at Gardens by the Bay known for hosting large-scale digital immersive experiences. The MOU now aims to:

• Convert outstanding payments from IMBA to DF into an equity stake at the H&B parent level.
• Enable a supplementary cash investment by DF, subject to further negotiation.
• Establish DF as the preferred design and build partner by granting it a ROFR for all future projects involving H&B and IMBA.

This marks a shift from a transactional, project-based relationship to a strategic equity partnership, aligning DF’s interests with the long-term success of H&B as it actively expands its immersive entertainment offerings.

Potential Impact on Shareholders and Share Price Sensitivity

• Equity Upside: Shareholders should note that DF’s transition to an equity stakeholder in H&B could provide long-term value creation, with potential for capital appreciation as H&B expands its IMBA Theatre operations and pursues new projects.
• Secured Project Pipeline: The ROFR ensures DF will have the first opportunity to participate in all forthcoming design and build projects for both H&B and IMBA, potentially leading to recurring revenues and strengthening DF’s market position.
• Expansion into Immersive Edutainment: The partnership gives DF a prominent showcase at a flagship cultural venue, supporting its ambitions in the rapidly growing immersive LBE sector.
• Non-Binding Nature: Importantly, the MOU is not yet a legally binding agreement. All terms, including the equity conversion and ROFR, are subject to definitive agreements. Shareholders should watch for further announcements as these agreements are executed, which could have material implications for the Group’s financials and growth trajectory.

Statements from Management

Mr. Mike Chong, Executive Chairman and CEO of Dezign Format, commented:

“Our collaboration with Hustle & Bustle at the IMBA Theatre has been a strong foundation for this deeper partnership. By investing at the parent level, we are making a deliberate move to align our long-term interests with a premier homegrown edutainment brand. A permanent presence at a flagship venue like the IMBA Theatre at Gardens by the Bay directly strengthens our Immersive LBE ambitions, and the Right of First Refusal secures Dezign Format a meaningful pipeline of high-profile projects ahead.”

About Dezign Format Group Limited

Dezign Format Group Limited and its subsidiaries operate across three main segments:

• Events, Exhibitions, and Décor Services: End-to-end design, fabrication, installation, and project management for events, exhibitions, festive decorations, museums, galleries, and brand activation.
• Commercial and Retail Fit-Out Services: Interior fit-out solutions for commercial spaces, including pop-up stores, visual merchandising, and bespoke retail environments.
• Immersive Location-Based Entertainment and Experiences (LBE): Development, licensing, and commercialization of immersive projects using both proprietary and third-party IPs, with content that may be leased or licensed to third parties.

Investor Relations

For further information, investors are encouraged to contact Ms. Emily Choo at [email protected] or +65 9734 6565.

Important Notice & Disclaimer

Disclaimer: This article is for informational purposes only and does not constitute or form part of any offer or solicitation to acquire, purchase, or subscribe to any securities in Singapore or any other jurisdiction. The information provided herein is based on company announcements and may involve forward-looking statements, which are subject to risks and uncertainties. Actual outcomes may differ materially from those anticipated. Shareholders and investors are advised not to place undue reliance on such forward-looking statements and to await further definitive announcements from the company. The company does not undertake any obligation to update or revise forward-looking statements except as required by applicable laws and regulations. Please consult your financial adviser before making any investment decisions.

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