Helens International Holdings Announces Executive Director Changes and Proposed Election at Upcoming AGM

Key Points for Investors

• Retirement of Executive Director: Ms. Yu Zhen will retire as Executive Director and will not seek re-election at the upcoming Annual General Meeting (AGM) scheduled for May 14, 2026, to focus on other business endeavours. However, Ms. Yu will remain with the Company as Chief Financial Officer after her retirement as Director.
• Proposed Election of New Executive Director: The Board has nominated Ms. Lei Xing for election as Executive Director at the AGM. If approved, Ms. Lei will also be appointed as the Authorised Representative of the Company.
• Potential Impact on Company Leadership and Strategy: These board-level changes may impact the strategic direction and governance of the Company, which could be price-sensitive for shareholders.

Details of Board Changes

Retirement of Ms. Yu Zhen

Ms. Yu Zhen, currently an Executive Director and also the Chief Financial Officer of Helens International Holdings Company Limited, has decided not to stand for re-election at the AGM on May 14, 2026. Upon her retirement as Director at the conclusion of the AGM, Ms. Yu will also step down as the Company’s Authorised Representative under Rule 3.05 of the Hong Kong Listing Rules. However, she will continue her role as Chief Financial Officer, ensuring ongoing stability in the Company’s financial management.

Importantly, Ms. Yu has confirmed that she has no disagreement with the Board or the Company, and there are no matters related to her retirement that need to be brought to the attention of shareholders or the stock exchanges. This suggests the transition is amicable and orderly, which should reassure investors.

Proposed Election of Ms. Lei Xing as Executive Director

The Board, by resolution on April 22, 2026, has nominated Ms. Lei Xing for election as Executive Director at the upcoming AGM. Pending shareholder approval, Ms. Lei’s directorship will become effective immediately following the AGM. Ms. Lei will also take up the role of Authorised Representative of the Company.

Background and Experience of Ms. Lei Xing

• Current Role: Senior Vice President of the Company, responsible for sales and marketing.
• Previous Experience: Joined the Group in April 2018 as Marketing Director of Shenzhen Helens Enterprise Management Co., Ltd. She also served as an Executive Director of the Company from March 2021 to September 2023.
• Early Career: Software Development Engineer at Ping An Technology (Shenzhen) Co., Ltd. (July 2013–January 2017) and IT Development Engineer for a Helen’s branded bar (December 2017–April 2018).
• Education: Bachelor’s degree in Software Engineering from Wuhan University, obtained June 2013.
• Share Interests: Ms. Lei is deemed interested in 6,812,976 ordinary shares of the Company (approximately 0.54% of total issued shares) under a trust where she is the settlor.

Terms of Appointment

• Term: Initial three-year service agreement, subject to retirement by rotation and re-election as per the Company’s articles and Listing Rules.
• Remuneration: Approximately HK\$603,000 per annum (salary, allowances, benefits in kind, and pension contribution), plus discretionary bonus as determined by the Board and Remuneration Committee based on market rates and her experience.
• Notice Period: Not less than one month’s prior written notice by either party for termination.
• Other Disclosures: Ms. Lei confirms no other directorships in public companies in Hong Kong or overseas in the past three years and no relationships with current Directors, senior management, or substantial shareholders.

Implications for Shareholders and Potential Share Price Impact

Board and leadership transitions are often viewed as price-sensitive events, especially when they involve executive directors and authorised representatives. Ms. Yu’s continued role as CFO should help ensure continuity in financial oversight, while Ms. Lei’s nomination suggests a strategic focus on strengthening sales and marketing leadership, which could influence the Group’s future growth trajectory.

Shareholders should note that Ms. Lei’s prior experience as an executive director and her significant shareholding may align her interests closely with those of shareholders, potentially supporting shareholder value creation.

As with all board and executive changes, investors are advised to monitor further announcements and the outcome of the AGM, as these developments can impact market confidence and, consequently, the share price.

Conclusion

The proposed executive director transition, with Ms. Yu Zhen’s retirement and Ms. Lei Xing’s proposed election, represents a notable shift in the leadership of Helens International Holdings. While the transition appears orderly and well-planned, investors should pay close attention to the AGM outcome and subsequent Company performance under the new executive structure.

Disclaimer: The above article is for informational purposes only and does not constitute investment advice. Investors should make their own independent assessment and seek professional advice before making investment decisions. The information is based on public disclosures as of April 22, 2026. The Company may issue further announcements that could affect the information provided above.

View Helens Historical chart here