Zixin Group Holdings Limited: Major Strategic Updates and Regional Growth Initiatives

Key Highlights for Investors

• Zixin Group’s Singapore Subsidiary Advances in Local Market
• Inaugural Participation at Food & Hospitality Asia 2026 (FHA 2026)
• Launch of New Brands and Digital Platform
• Major Retail Breakthrough in Singapore’s Supermarkets
• Regional Expansion Across Southeast Asia and Mexico

Detailed Developments and Potential Price Sensitivities

1. Zixin Singapore’s Participation in FHA 2026 Trade Exhibition

Zixin Enterprise (Singapore) Pte. Ltd., the wholly-owned subsidiary of SGX Catalist-listed Zixin Group Holdings Limited (“Zixin Group” or “the Company”), will make its debut at the Food & Hospitality Asia 2026 (FHA 2026) exhibition, held from 21–24 April 2026 at the Singapore EXPO (booth 6M2-04/05). The company will showcase a diverse portfolio of sweet potato-based consumer products, including sweet potato chips, fries, and innovative functional food concepts under the CellRootZ+ brand featuring pure sweet potato powders.

Additionally, Zixin Singapore aims to attract new business opportunities for distribution partnerships and explore regional expansion – a move that could significantly boost its market visibility and revenue streams.

2. Official Launch of Digital Platform – www.ilovesweetpotato.com

Zixin Singapore has launched a dedicated digital platform, www.ilovesweetpotato.com, serving as a key software-based infrastructure to foster interaction, transactions, and value exchange with both consumers and business partners. The platform extends Zixin’s omnichannel presence to various social media and prominent e-commerce platforms, supporting its scalable marketing and distribution efforts.

3. Introduction of ‘NutriRootz’ – The Flagship Consumer Brand

Zixin Singapore is rolling out its flagship consumer brand, ‘NutriRootz’, dedicated to snacks and food products derived from sweet potatoes. This launch marks a significant step in the transformation of sweet potato consumption through the following:

• Functional Snacks: Nutrient-dense snack options that go beyond basic nutrition by targeting health benefits such as energy, gut health, and muscle recovery. These products include natural whole foods and enhanced items like protein bars and energy bites fortified with sweet potato powder.
• Clean-Label Products: All products are made exclusively from natural ingredients with short, recognisable ingredient lists, free from artificial additives, chemicals, and GMOs. Zixin Group is in the process of detailing the sourcing, processing, and production journey for greater transparency.
• Omnichannel Marketing Strategy: Seamless customer experience across both digital and physical touchpoints.

The NutriRootz range includes:

• NutriRootz Crunch: Crispy sweet potato chips and fries
• NutriRootz Go: Ready-to-eat steamed sweet potato products
• NutriRootz Raw: High-quality, traceable fresh agricultural produce

4. Strategic Regional Brand Expansion

The ‘NutriRootz’ brand is set to launch in Singapore, Indonesia, Malaysia, Vietnam, and Mexico over the next six months. This regional expansion strategy is designed to capture local tastes while maintaining strong brand identity and leveraging intellectual property (IP) to secure market exclusivity.

The company also references its joint venture, Zixin Fresh Import & Export Pte Ltd, as a vehicle for strategic overseas expansion in the fresh agricultural products distribution business.

5. Major Retail Milestone: Entry into Top Singapore Supermarkets

Zixin Group’s crispy sweet potato chips, produced in collaboration with the third-party brand ‘CoolShow,’ are now stocked in all outlets of one of the top three supermarket chains in Singapore. This is a crucial retail breakthrough, dramatically increasing the brand’s exposure and accessibility to the mainstream consumer market.

6. Strategic Vision and Business Model

Zixin Group is positioning itself as a biotech-focused, vertically integrated sweet potato industrial operator, leveraging biotechnology from cultivation and R&D through to food innovation, marketing, and waste-to-value circular economy initiatives. The company integrates smart ecological agriculture and proprietary technologies, including probiotic fermentation of agricultural waste into animal feed ingredients, to reinforce its sustainability and scale.

Key Quotes from Management

“This event serves as a platform to showcase Zixin Group’s efforts and accomplishments in the upstream and midstream segments of our ecosystem, extending beyond our primary market in China and supported by the newly developed downstream distribution channels in Singapore… Such interactions will not only enhance our visibility in international markets but also foster valuable relationships that can drive future growth,” said Mr. Liang Chengwang, Executive Chairman and CEO.

“Through the utilisation of innovative marketing strategies and strategic alliances, Zixin Group aims to enhance our presence and impact within the competitive food sector. This strategy will augment our brand visibility and cultivate more robust relationships with our consumers and business partners,” added Mr. Liang.

Potential Price-Sensitive Information for Investors

• Material Expansion in Singapore’s Retail Market: Placement of Zixin’s products in a leading supermarket chain could drive substantial revenue growth and brand awareness.
• Regional Launch of Flagship Brand: Rapid expansion across Southeast Asia and Mexico positions Zixin for accelerated growth and international market penetration.
• Digital Platform and Omnichannel Strategy: Investment in digital infrastructure and multi-channel marketing may result in improved customer acquisition and retention metrics.
• Strategic Partnerships and Distribution: Focus on forming distribution alliances and leveraging IP assets to secure and scale market share.

Conclusion

Zixin Group’s latest initiatives represent a significant leap in its internationalisation strategy, with multiple developments that are potentially price-sensitive and could materially impact shareholder value. The combination of product innovation, regional brand roll-out, major supermarket

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