Sa Sa International Issues Positive Profit Alert for FY2026

Key Highlights from the Latest Financial Announcement

• Substantial Profit Growth Expected: Sa Sa International Holdings Limited (“Sa Sa” or the “Company”) has announced, based on preliminary unaudited management accounts, that it expects to report a profit attributable to owners of the Company of approximately HK\$190 million to HK\$205 million for the financial year ended 31 March 2026.
• Year-on-Year Surge: This anticipated profit represents a significant year-on-year increase of 147% to 166%, as compared to the HK\$77.0 million profit attributable to owners for the year ended 31 March 2025.
• Core Drivers of Profitability:
  • Strong Performance in Core Markets: The Company’s core markets, Hong Kong and Macao, saw notable improvements in same-store sales, number of transactions, average sales per transaction, and the number of items per transaction.
  • Online Business Profitability: Enhanced operating efficiency of the online platform has driven rapid growth in online profitability.
  • Turnaround in Chinese Mainland Operations: The closure of loss-making offline operations in Mainland China resulted in substantially narrowed losses and a turnaround in local operations.

Important Information for Shareholders

• Preliminary Nature of Results: The figures are based on the latest unaudited management accounts and are subject to review by the audit committee and the Company’s auditors. The final audited results may differ from the figures provided in this announcement.
• Disclosure Timeline: The official annual results announcement for the year ended 31 March 2026 is expected to be published before 30 June 2026.
• Shareholder Caution: Shareholders and potential investors are strongly advised not to place undue reliance on the preliminary figures and to exercise caution in any dealings in the Company’s shares.

Implications for Share Value

The substantial profit increase, driven by improved core market performance, online business profitability, and the successful restructuring of the Mainland China segment, is a potentially price-sensitive development.
A profit surge of this magnitude (up to 166% year-on-year) could positively impact investor sentiment and the Company’s share value, especially if the final audited results confirm these figures.

Board and Leadership

The announcement is signed by Chairman and CEO, Dr Kwok Siu Ming Simon, with other key members of the Board including Dr Kwok Law Kwai Chun Eleanor (Vice-chairman), Mrs Chan Kwok Sze Wai Melody, Ms Kwok Sea Nga Kitty, and Mr Chung Ming Kit (CFO and Company Secretary). Independent non-executive directors include Ms Ki Man Fung Leonie, Mr Tan Wee Seng, Mr Chan Hiu Fung Nicholas, and Ms Lee Yun Chun Marie-Christine.

Conclusion

Sa Sa International’s positive profit alert signals a robust turnaround in the Group’s financial performance for FY2026, with core markets and online operations showing significant improvements. Investors should monitor the official results release in June and remain cautious until the audited figures are confirmed.

Disclaimer: This article is based on preliminary unaudited figures provided by Sa Sa International Holdings Limited. The actual results may differ after review and audit. This is not investment advice. Investors are urged to conduct their own due diligence and consult professional advisors before making investment decisions.

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