PSQ Holdings Announces Major Finance Leadership Transition

Key Points for Investors

• Chief Financial Officer Transition: James Rinn will resign as CFO effective April 30, 2026. He will remain on the Board of Directors as a Class III Director.
• New CFO Appointment: Michael Pena, current Senior VP of Finance, will become Chief Financial Officer and Treasurer, effective May 1, 2026.
• New Chief Accounting Officer: Krista Wenzel, currently Senior VP of Finance & Accounting, will become Chief Accounting Officer, also effective May 1, 2026.
• Strategic Shift: The leadership transition is part of PSQ Holdings’ strategy to focus on fintech, disciplined capital allocation, and building a scalable financial infrastructure platform.

Detailed Article

West Palm Beach, FL, April 7, 2026 — PSQ Holdings, Inc. (NYSE: PSQH) announced a major transition in its finance leadership team that could have significant implications for the company’s strategic direction and investor sentiment.

Leadership Changes

James Rinn, who has served as Chief Financial Officer, will step down from his role effective April 30, 2026, to pursue another opportunity. Importantly, Rinn will remain engaged with the company as a member of the Board of Directors. This continuity may help to ensure a smooth transition and maintain board-level oversight informed by his financial expertise.

Succeeding Rinn, Michael Pena, currently Senior Vice President of Finance, will take over as the new Chief Financial Officer and Treasurer as of May 1, 2026. Pena brings a track record in structured finance, credit, operations, and financial technology, and played a pivotal role in the acquisition of Credova by PSQ Holdings in March 2024. His prior experience includes leadership positions at Credova, State Street Bank and Trust, and a background in audit and tax engagements. Pena holds an MBA in Entrepreneurship from Drury University and a BS in Accounting from Missouri State.

Simultaneously, Krista Wenzel, currently Senior Vice President of Finance & Accounting, will become Chief Accounting Officer. Wenzel has an extensive record in public company leadership, capital markets, and enterprise finance operations, with prior experience as CFO of multiple Meridiam infrastructure investment platforms. She is a Certified Public Accountant with an MBA from the University of Phoenix and a BS in Accounting from Iowa State University.

Strategic Context & Organizational Impact

According to Dusty Wunderlich, Chairman and CEO, these changes come as PSQ Holdings enters the next phase of its fintech-focused strategy. Wunderlich emphasized Pena’s deep understanding of credit and payments, as well as capital allocation, and Wenzel’s expertise in public company financial controls and reporting. The new alignment is intended to reinforce the company’s focus on operational discipline, accountability, and long-term value creation.

The revised finance and accounting structure will see Pena leading forward-looking functions such as financial planning, capital allocation, and operational finance across payments and credit lines. Wenzel will oversee accounting, reporting, and audit functions, with a strong emphasis on accuracy and financial controls.

The company’s leadership stated that this transition is critical as PSQ Holdings continues to refine its capital allocation, improve unit economics, and build a durable fintech platform. The finance function is being evolved to support robust decision-making and ensure rigorous financial controls.

What Shareholders Need to Know

• Leadership Risk & Opportunity: CFO transitions, especially when combined with a strategic shift, are often seen as pivotal events. While Michael Pena’s promotion brings continuity and fintech experience, investors should monitor the transition for any operational disruptions or strategic realignments.
• Continued Board Involvement: The ongoing involvement of James Rinn on the Board may mitigate risks associated with sudden leadership change and preserve institutional knowledge.
• Strategic Execution: The company’s reaffirmed fintech focus includes disciplined capital allocation and a strong internal control environment, which could impact future financial performance, risk profile, and market valuation.
• Potential Price Sensitivity: Changes in executive leadership—particularly the CFO position—are often closely watched by the market and can lead to share price volatility, especially as the company executes a strategic pivot and seeks to build investor confidence in the new team.
• Forward-Looking Statements: The company’s press release includes several forward-looking statements about its strategy and performance. Investors should be aware of the risks and uncertainties, including execution risks, regulatory changes, and competition, as noted in the company’s cautionary statement.

Company Overview

PSQ Holdings is a payments and financial infrastructure company serving highly regulated environments and industries underserved by traditional financial institutions, including businesses, campaigns, and nonprofits reliant on compliant payment solutions.

Contact Information

Investors: [email protected]
Media: [email protected]

Disclaimer: This article contains information based on a recent company press release and includes forward-looking statements subject to risks and uncertainties. Investors are advised to review PSQ Holdings’ SEC filings and consider their own financial situation before making investment decisions. This article does not constitute investment advice.

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