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Monday, April 6th, 2026

China Mobile CMLINK and Eastel Shake Up Malaysia’s Telco Market: MVNOs Target Niche Segments, Prepaid Competition Intensifies in 2026

Broker: UOB Kay Hian
Date of Report: 06 April 2026

Excerpt from UOB Kay Hian report.

Report Summary

  • Sector Call: MARKET WEIGHT (Maintained)
  • Top Picks & Actions:
    • Axiata Group (AXIATA MK): BUY, Target Price: RM3.00
    • CelcomDigi (CDB MK): BUY, Target Price: RM4.05
  • Key Idea: The Malaysian telco sector is seeing new MVNO entrants such as China Mobile (CMLINK) and Eastel, focusing on niche prepaid segments and international roaming, especially for China-Malaysia cross-border users. This is intensifying competition in prepaid, while incumbents focus on pre-to-postpaid conversion and bundling.
  • Valuation: Sector trades at mean 2026 EV/EBITDA of 7x; average dividend yield of 4.6% expected.
  • Key Risks: Earnings pressure from rising competition, integration risks for CelcomDigi merger, and macroeconomic headwinds.

Above is an excerpt from a report by UOB Kay Hian. Clients of UOB Kay Hian can be the first to access the full report from the UOB Kay Hian website : https://research-api.uobkayhian.com/assets/disclaimer/df64a6ea-7980-447c-ae9e-fd19b93257dc

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