Shanghai Forest Cabin Cosmetics Group Issues Positive Profit Alert for FY2025
Shanghai Forest Cabin Cosmetics Group Co., Ltd. (“the Company”, Stock Code: 2657), a leading PRC-based cosmetics company, has issued a positive profit alert for the financial year ended December 31, 2025. This announcement is made in accordance with the Hong Kong Stock Exchange Listing Rules and the Inside Information Provisions of the Securities and Futures Ordinance.
Key Financial Highlights
- Revenue Surge: The Group expects revenue in the range of RMB2.40 billion to RMB2.45 billion for FY2025, representing a substantial increase of approximately 98.3% to 102.5% compared to the previous year’s revenue of RMB1.21 billion.
- Profit Growth: Profit attributable to owners of the parent is projected to be between RMB356.0 million and RMB361.0 million, marking a significant increase of 90.6% to 93.3% over the FY2024 figure of RMB186.8 million.
- Adjusted Profit: Adjusted profit attributable to owners of the parent (excluding listing expenses and share-based payments) is estimated at RMB396.0 million to RMB401.0 million, an increase of 97.8% to 100.3% compared to RMB200.2 million in FY2024.
Key Drivers Behind Performance
- Synergistic Online and Offline Channel Development: The Company achieved major milestones in integrating and expanding its online and offline sales channels. Offline store network expansion and improved store efficiency contributed to robust growth, while online channels continued their high-growth trajectory with enhanced operational capabilities.
- Product Portfolio Enrichment: The Group strategically strengthened its product offerings, particularly in core skincare lines, maintaining leadership in its flagship essence oil product. Noteworthy breakthroughs in emerging products further optimized the product mix and improved the Group’s market competitiveness.
- Customer Base Expansion: A customer-centric approach enabled effective attraction of new customer segments through multi-channel engagement and strong brand value transmission. The increasing user scale provided sustained momentum for operating performance improvements.
Important Shareholder Information
- Non-IFRS Adjusted Profit: Adjusted profit is a non-IFRS measure defined by the Group as net profit plus listing expenses and share-based payments. This metric is intended to facilitate period-to-period and company-to-company comparisons, but shareholders should note that it is not a standard IFRS measure and may not reflect underlying earnings in exactly the same way as IFRS-compliant figures.
- Preliminary Figures: All figures are based on unaudited consolidated management accounts and information available as of March 13, 2026. These numbers have not been audited or reviewed by the Company’s auditor or audit committee and are subject to finalization and potential adjustments.
- Annual Results Announcement: The Company’s audited annual results for the year ended December 31, 2025, are expected to be published by the end of March 2026. Investors are strongly advised to review the official results announcement when available for the most accurate and final data.
- Caution Advised: Shareholders and potential investors should exercise caution when dealing in the Company’s shares, as the information disclosed may be price-sensitive and subject to change upon completion of the audit process.
Board Composition
- Chairman, Executive Director, and President: Mr. Sun Laichun
- Executive Directors: Mr. Sun Laichun, Mr. Gao Hongqi
- Non-Executive Director: Ms. Jing Aimei
- Independent Non-Executive Directors: Mr. Zhu Qian, Mr. Liu Yuliang, Ms. Qiang Yilan
Potential Market Impact
The anticipated doubling in revenue and profit is a major development and could be highly price-sensitive. Investors should note the Group’s robust growth, strategic channel integration, product innovation, and expanding customer base, all of which underpin the strong financial performance. However, as figures are preliminary and unaudited, final results may differ.
Disclaimer: This article is based on preliminary unaudited information provided by Shanghai Forest Cabin Cosmetics Group Co., Ltd. and is intended for informational purposes only. Investors should exercise caution and refer to the Company’s official audited results announcement for final figures. The information may be subject to change and should not be taken as financial advice or a recommendation to buy or sell securities.
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