Key Highlights

• Major Strategic Cooperation Initiated: Elife Holdings Limited (“Elife” or the “Company”) has announced the signing of two significant agreements through its subsidiaries with Beijing Dingli Tianheng Asset Management Limited (“Dingli Tianheng”):
  1. A strategic cooperation framework agreement focusing on AI application empowerment and digital supply chain system development.
  2. A media resource integration marketing services contract with a total indicative value of RMB 500 million over three years.
• Focus on Industrial Upgrading: The cooperation seeks to empower industrial upgrading by leveraging Dingli Tianheng’s artificial intelligence technologies with Elife’s media and industry channels. The goal is to drive the roll-out of AI applications across multiple scenarios and to build a standardised digital supply chain cluster.
• Potential for Substantial Revenue Growth: The media services contract guarantees a minimum annual service fee of RMB 150 million, providing a stable and predictable revenue stream.
• Strategic Fit for Both Parties: The agreements are expected to enhance profitability, accelerate AI-driven digitalisation, and expand Elife’s market share in the AI and supply chain sectors, supporting the Group’s “Billion Brand Empowerment Program.”

Details of the Agreements

1. Strategic Cooperation Framework Agreement

• AI Application Empowerment: The parties will combine Dingli Tianheng’s strengths in AI technology and products with Elife’s scenario-based media and industrial channels. This initiative aims to drive marketing innovation, establish new smart retail models, and support the digital and intelligent transformation of brands throughout their lifecycle.
• Digital Supply Chain System Development: Both companies will work together to develop a standardised digital supply chain based on Elife’s one-stop platform. This is expected to facilitate efficient coordination among technology brands, channels, and data, enhancing data-driven applications and intelligent development across the industrial chain.

2. Media Resource Integration Marketing Services Contract

• Scope and Value: Elife, through subsidiary Zhuhai Yitie, will deliver media project planning, event marketing, and contextualised media placement services to Dingli Tianheng and its brand partners.
• Financial Commitment: The total value of the contract is RMB 500 million over three years, with a minimum annual service fee of RMB 150 million. The specific payment schedule will be determined according to cooperation plans.

Information on the Parties

• Elife Holdings Limited: A leading comprehensive digital and intelligent service provider in China, with a strong position in smart hotel displays. Elife’s core strengths include brand management, communications, operations, and supply chain, with a focus on digital transformation and industry upgrading.
• Beijing Dingli Tianheng Asset Management Limited: A global industrial-financial ecosystem operator with significant expertise in AI and smart terminal products. It owns proprietary AI brands such as “Turing’s Best Friend” and is recognized for advancing high-potential technology projects and brand enhancement. Dingli Tianheng is an independent third party to Elife.

Strategic Rationale and Shareholder Impact

• Complementary Synergies: The partnership’s combination of resources will facilitate practical AI applications, promote market transformation, and foster integration across various industrial scenarios. This is a key driver for the digital and intelligent upgrading of industries.
• Enhanced Profitability: The framework agreements and clearly defined annual service fees are expected to create stable and sustainable revenue streams, providing a new growth driver for Elife’s performance.
• Market Expansion: The cooperation supports Elife’s “Billion Brand Empowerment Program” and will help consolidate its AI-driven digitalisation and supply chain ecosystem across six major industry segments: dining, lodging, transportation, travel, shopping, and entertainment.
• Potential Share Price Impact: The scale and multi-year nature of the RMB 500 million contract, together with the strategic focus on AI and digital supply chain, could be a significant value driver for Elife Holdings and may be positively received by the market.

Other Notable Information

• Ongoing Collaboration: The parties intend to execute further supplementary cooperation agreements as the implementation progresses, indicating potential for additional business and revenue opportunities.
• Corporate Governance: The announcement was authorized by the Elife Holdings Board, which includes a mix of executive and independent non-executive Directors.

Disclaimer: This article is for informational purposes only and does not constitute investment advice. Investors should consider their own circumstances and seek professional advice before making any investment decisions. The information above is based on company announcements and reasonable inferences made from publicly available data. Market conditions and company performance can change, and past performance is not necessarily indicative of future results.

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