Lincotrade Unveils The Shang Residence – Major Entry into Malaysian Property Development

Key Points for Investors

• Lincotrade & Associates Holdings Limited (SGX: BFT.SI) has announced its maiden foray into the Malaysian property development market with the launch of The Shang Residence, a freehold residential project in Kuala Lumpur.
• The Shang Residence is a premium development comprising 449 exclusive freehold units located in Kuchai Lama, an established and strategic residential township in Kuala Lumpur.
• The project features resort-inspired lifestyle facilities including a 30m infinity pool, multiple fitness and wellness studios, Himalayan salt sauna, pickleball court, sky dining and hotpot pavilions, mini theatre, KTV rooms, co-working lounge, and private meeting suites.
• The project is within walking distance to the proposed MRT Line 3 (Jalan Klang Lama Station) and enjoys connectivity to major highways, and proximity to key retail and lifestyle hubs such as Mid Valley Megamall, Bangsar South, and KL Eco City.
• The soft launch occurred on 28 February 2026, with the official launch expected by June 2026 and project completion targeted for 2029.
• This marks a significant business diversification for Lincotrade, which has historically focused on interior fitting-out services, A&A works, and building construction, mainly in Singapore.
• The company emphasizes environmental sustainability, using environmentally friendly materials and holding the Singapore Green Label for its renewable products.

Details of The Shang Residence Project

The Shang Residence is positioned as a modern urban sanctuary designed for multi-generational families. The development offers thoughtfully curated layouts, prioritizing functional, everyday liveability and seamless integration of design and lifestyle. Anchored on the four pillars of Harmony, Vitality, Precision, and Stewardship, the project aims to deliver both comfort and enduring value.

Location Advantages: The project is situated in a mature enclave with established amenities, schools, and healthcare facilities. Its proximity to the upcoming MRT Line 3 and major highways ensures excellent connectivity for residents and enhances the development’s long-term investment potential.

Lifestyle and Facilities: Residents will have access to a comprehensive suite of facilities:

• 30m infinity pool
• Fitness studio
• Yoga & Pilates studio
• Himalayan salt sauna
• Pickleball court
• Sky dining pavilion, party pavilion & hotpot pavilion
• Mini theatre & KTV rooms
• Co-working lounge and private meeting suites
• Other communal spaces, catering to both work and leisure

Project Timeline: The soft launch took place on 28 February 2026. The official launch is anticipated by June 2026, with expected completion in 2029.

Management Insights

Mr. Jackie Soh Loong Chow, CEO of Lincotrade, commented that this project is their first property development venture in Kuala Lumpur, and comes in collaboration with reputable partners. He expressed confidence that the project’s strategic location and curated facilities will appeal to discerning homeowners who value urban living and long-term value retention. He also highlighted the scarcity of freehold residential developments in mature areas such as Kuchai Lama and the value uplift potential with the upcoming MRT station.

Mr. Alan Tee Kai Loon, Managing Director of Linc Venture, emphasized the project’s commitment to functional design and lifestyle-driven amenities, reflecting the company’s vision of creating high-quality, well-located homes with enduring value.

Background on Lincotrade & Associates Holdings Limited

Established in 1991 and based in Singapore, Lincotrade has a 30-year track record in interior fitting-out services, A&A works, and building construction, primarily for commercial and residential premises, showflats, and sales galleries. The company operates its own carpentry processing facility since 2006 and is recognized for its sustainability initiatives, including the use of environmentally friendly materials and renewable products.

The foray into property development through Linc Venture Land Sdn. Bhd. in FY2025 marks a new, potentially transformative business line for the company.

Potential Price-Sensitive Information

• Business Diversification: The entry into the Malaysian property development market represents a significant strategic shift for Lincotrade, with potential to drive new revenue streams and enhance shareholder value.
• Project Scale and Freehold Status: The substantial size (449 units) and freehold nature of The Shang Residence, in a prime Kuala Lumpur location, could position the Group for significant property development profits if the project is well-received.
• Market Timing and MRT Connectivity: The alignment with upcoming infrastructure (MRT Line 3) may increase project attractiveness and future value, making the development more compelling for investors.
• Execution and Completion Timeline: The project is scheduled for completion in 2029, and investors should monitor execution risks and sales progress, as these factors can impact future earnings and share price performance.

Contact & Additional Information

The press release was issued on behalf of Lincotrade & Associates Holdings Limited by 8PR Asia Pte Ltd. For more information, visit www.lincotrade.com.sg.

Disclaimer: This article is for informational purposes only and does not constitute investment advice. Investors should conduct their own due diligence or seek independent financial advice before making investment decisions. The information herein is based on company press releases and public disclosures as of 2 March 2026. Market conditions and company performance may change.

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