Detailed Breakdown by Brand
| Brand |
Feb 2026 (Units) |
Feb 2025 (Units) |
% Change |
YTD Feb 2026 (Units) |
YTD Feb 2025 (Units) |
% Change |
| CHERY |
107,781 |
104,731 |
+2.9% |
243,332 |
234,284 |
+3.9% |
| EXEED |
4,016 |
8,606 |
-53.3% |
9,292 |
14,410 |
-35.5% |
| JETOUR |
27,607 |
42,257 |
-34.7% |
70,351 |
100,419 |
-29.9% |
| iCAR |
5,824 |
5,927 |
-1.7% |
9,243 |
13,780 |
-32.9% |
| LUXEED |
945 |
10,004 |
-90.6% |
5,451 |
23,004 |
-76.3% |
| Total |
146,173 |
171,525 |
-14.8% |
337,669 |
385,897 |
-12.5% |
Analysis & Potential Impact on Share Price
The latest unaudited sales data from Chery Automobile Co., Ltd. signals a challenging start to 2026, with the Group reporting a 14.8% year-on-year drop in February sales volume. For the first two months, sales fell by 12.5% compared to the same period in 2025, reflecting broad-based declines across most of the Group’s major brands.
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CHERY brand: The only major brand to post growth, with a 2.9% increase in February and 3.9% YTD, potentially highlighting resilience in its core segment.
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EXEED and LUXEED: These premium and electric vehicle sub-brands have experienced substantial contractions, with EXEED down over 53% in February and LUXEED plummeting by over 90%, which may indicate intense competition or strategic challenges in the premium and EV markets.
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JETOUR and iCAR: Both saw significant declines, with JETOUR down 34.7% and iCAR down 1.7% in February, potentially reflecting broader industry headwinds or brand-specific issues.
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New Energy Vehicles (NEVs): NEV sales reached 35,739 units in February, representing a sizeable portion of total sales, but the overall downtrend in most brands could raise concerns about the Group’s competitive positioning in the fast-evolving EV market.
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Exports: Export volume remains strong at 116,725 units, showing Chery’s continued emphasis on international markets.
Potential Market Sensitivity: The magnitude of sales declines in key brands, particularly EXEED and LUXEED, may be viewed negatively by investors and could exert downward pressure on the Company’s share price. The positive performance of the CHERY brand and robust export figures may provide some mitigation, but overall sentiment is likely to be cautious until more detailed audited results and management commentary are available.
Important Note for Investors: The Company emphasizes that these sales figures are unaudited and subject to final confirmation. Shareholders and potential investors are advised to review the Group’s upcoming audited financial results for a more complete picture of business performance and outlook.
Corporate Governance Update
The announcement was authorized by Mr. Yin Tongyue, Chairman of the Board. The Board currently comprises a mix of executive, non-executive, and independent non-executive directors, underlining Chery’s commitment to corporate governance.
Disclaimer: The information provided above is based on unaudited data disclosed by Chery Automobile Co., Ltd. These figures may be subject to adjustment and should not be solely relied upon for investment decision-making. Investors are encouraged to consult the Company’s official audited results and seek professional advice before making investment decisions. The author accepts no liability for any losses arising from reliance on this article.
View CHERY AUTO Historical chart here
