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Thursday, February 12th, 2026

Sea Ltd (Shopee) 2026 Outlook: Margin Improvement from Easing Competition in ASEAN & Taiwan – Maybank Research Summary

Broker Name: Maybank Research Pte Ltd
Date of Report: January 25, 2026
Excerpt from Maybank Research Pte Ltd report:

  • Report Summary:
  • Competitive pressures in Shopee’s key markets (Brazil, Indonesia, Taiwan) are easing, with rivals raising fees and facing operational challenges, supporting Shopee’s outlook for margin improvements.
  • Sea Ltd’s e-commerce business is expected to benefit from more rational competition, notably as TikTok Shop raises seller commission rates and Mercado Libre cuts shipping subsidies, while Coupang faces setbacks in Taiwan.
  • Maybank forecasts strong financial momentum for Sea Ltd, with projected revenue and net profit growth through 2027, and reiterates its BUY rating with a target price of USD156.
  • Sea’s diversified digital businesses, strong logistics, and improving margins position it well for sustained growth in ASEAN and Taiwan, despite macro and competitive risks.

Above is an excerpt from a report by Maybank Research Pte Ltd. Clients of Maybank Research Pte Ltd can be the first to access the full report from the Maybank website : https://www.maybank-keresearch.com

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