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Thursday, October 16th, 2025

DFI Retail Group Holdings Limited 2025 PDMR Dividend Equivalent Share Transactions Notification 1

DFI Retail Group Executives Receive Significant Share Awards: What Investors Need to Know

DFI Retail Group Executives Receive Over 850,000 Dividend Equivalent Shares—Potential Impact on Shareholder Value

Key Points from the Report

  • DFI Retail Group Holdings Limited has announced the accrual of a substantial number of ordinary shares to several top executives and key personnel, all as dividend equivalent shares related to share awards from 2023, 2024, and 2025.
  • This notification was formally lodged with the UK Financial Conduct Authority on 15 October 2025.
  • The transactions were conducted outside a trading venue, meaning they were not public market trades but rather direct allocations as part of the company’s remuneration policy.
  • Share awards were made at a price of US\$0.00 per share, highlighting that these are not purchases but awards, and thus do not require cash outlay from the recipients.
  • The combined volume of shares awarded across all executives listed in this notification exceeds 850,000 shares.

Details of Share Awards by Executive

Executive Name Position Total Shares Awarded Relevant Award Grant Years
Scott Anthony Price Executive Director & Group CEO 348,544 June 2023, June 2024, June 2025
Tom Cornelis Gerardus van der Lee Executive Director & Group CFO 71,011 April 2023, April 2024, April 2025
Yue Pang Man CEO, 7-Eleven 60,650 April 2023, April 2024, April 2025
Hei Lam Wong CEO, Health & Beauty 75,905 April 2023, April 2024, April 2025
Jan Martin Onni Lindström CEO, DFI IKEA 72,987 April 2023, April 2024, April 2025
Wai Man Chan Group Chief Legal, Sustainability, & Corporate Affairs Officer 75,830 April 2024, April 2025
Jinghui Xu Group Chief People & Culture Officer 76,884 April 2024, April 2025
Wee Lee Loh Group Chief Digital and yuu Rewards Officer 41,272 April 2024, April 2025
Ella Yig-Sharn Chan Group Chief Strategy Officer 17,590 April 2025

What Shareholders Need to Know

  • Executive Remuneration: The allocation of dividend-equivalent shares reflects a significant increase in the equity compensation for the company’s senior management. This aligns their interests with those of shareholders, potentially incentivizing long-term value creation.
  • Dilution Risk: The combined total of over 850,000 new shares represents a material increase in the total outstanding shares. While not immediate market trades, these awards will ultimately increase the float and could have a dilutive effect on existing shareholders’ stakes.
  • Price Sensitivity: Such large-scale share awards, especially when allocated to top leadership, may signal management confidence in future performance but could also raise questions about dilution, remuneration structure, and alignment with shareholder interests. Market participants may react to the perceived impact on earnings per share and voting power.
  • Timing and Transparency: All transactions were dated 15 October 2025 and conducted outside a trading venue, signaling direct awards rather than open-market activity. This transparency is crucial for investors monitoring insider activity.

Potential Implications for DFI Retail Group’s Share Price

The news of substantial equity awards to executive management is likely to attract attention from both institutional and retail investors. While it may be viewed positively as a commitment to leadership retention and long-term value creation, concerns about dilution and aggressive equity compensation may also weigh on market sentiment. Investors should closely monitor upcoming company disclosures for additional context regarding performance metrics tied to these awards and any impact on future earnings per share.

Conclusion

DFI Retail Group’s latest disclosure represents a major development in its executive compensation program, with direct implications for share structure and investor sentiment. Stakeholders are advised to consider both the strategic rationale behind these awards and their potential impact on portfolio value.


Disclaimer: This article is for informational purposes only and does not constitute investment advice. Investors should conduct their own due diligence and consult with professional advisors before making any investment decisions related to DFI Retail Group Holdings Limited.

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