Date: 24 September 2024
Broker: MIB Securities (Hong Kong) Ltd

Xiaomi’s Global Ranking

According to Counterpoint Research, Xiaomi has surpassed Apple in terms of global smartphone sell-through volumes as of August 2024, making it the world’s second-largest smartphone brand, just behind Samsung.

Market Performance in Key Regions

In August, Xiaomi outperformed the global smartphone market. Despite experiencing seasonal declines in its key regions, the company managed to counterbalance these drops with promotions-driven growth, especially in Latin America. This region contributed significantly to Xiaomi’s global performance.

Product Strategy

Xiaomi has adopted a leaner product strategy in 2024, focusing on creating a “hero” model for each price category. This approach has allowed the company to expand into newer markets while consolidating its position in existing ones, further strengthening its market presence.

Upcoming Product Launches

Xiaomi confirmed the global launch date for its 14T series smartphones. The Xiaomi 14T and 14T Pro are scheduled to be launched on 26 September 2024. This launch has attracted significant market attention, with expectations high for its reception.

Competitive Landscape

Xiaomi’s nearest competitor, Huawei, introduced its trifold smartphone, the Mate XT, in China on 20 September 2024. Huawei reported that it had secured over 2.7 million preorders for the Mate XT within the first few hours, with preorders surpassing 6.5 million units before the official launch. The market is closely watching Xiaomi’s response and performance with the launch of the 14T series.

Stock Performance

Xiaomi-W (1810 HK) reached a 52-week high in September 2024, bolstered by the market’s anticipation for the upcoming 14T series launch. The company continues to attract attention in the stock market, especially with its latest product advancements and global market positioning.