1. IPO Details
Purpose of IPO
Oversubscription
Placement & Share Count
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Total offered: 18.40 M shares.
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Post-IPO share base: Approx. 947.3 M–1.14 B H-shares
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Day‑1 outlook: Heavy oversubscription and growth-linked capital use suggest a strong debut is likely.
Institutional & Anchor Investors
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International tranche (~16.56 M) fully allocated to institutional/anchor investors.
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Retail tranche (1.84 M) heavily oversubscribed—16×, suggesting strong public interest
Conclusion: A solid anchor base and strong retail appetite position the IPO for a commendable listing.
Bankers, Underwriters & Sponsors
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Sponsor: Yue Xiu Capital Limited.
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Underwriters/Bookrunners include: Yue Xiu Securities, ABCI Securities, BOCI Asia, CCB Intl, CMB Intl, CMBC Securities, Huafu, Livermore, Patrons, Zhongtai Intl
Assessment: A broad syndicate led by a reputable sponsor increases likelihood of a well-managed and successful listing.
Company Overview
Business & Industry
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Manufacturer of automatic identification and data capture (AIDC) hardware—POS/receipt printers (~69.5%), smart scales, POS terminals, consumables (total ~140 countries)
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AIDC global market has grown from US$60.8 B (2018) to US$90.1 B (2023), +8.2% CAGR—ongoing uptrend
Financial Health
Market Position
Management Team
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Xu Kaiming – Chairman, President, General Manager, Executive Director (38.53% SH).
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Xu Kaihe, Lin Yanqin – Executive Directors.
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Independent NEDs: Huang Liqin, Lim Kim Huat, Yu Xiaoou
Market Context & Conditions
a. Sector & Trends
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AIDC demand continues to grow globally, supported by retail digitalization, logistics, warehousing, and e-commerce .
b. IPO Timing
c. Economic Environment
d. News & Sentiment
e. Market Outlook
f. Prospectus Insights
g. Risk Factors
h. Growth Strategy
i. Ownership & Lock‑In
Peer Comparison
📈 Peer Comparison Table
Company |
Stock Code / Market |
Approx. Market Cap* |
Business Focus |
Valuation/Metrics* |
Rongta Technology |
HKEX: 09881 (IPO) |
HK$9.5–11.4 B |
Label printers, POS, scales, PDAs |
P/NAV ~3.1–3.8×; NAV HK$3.18–3.54/share |
Zebra Technologies |
Nasdaq: ZBRA |
US$11 B |
Barcode/RFID, mobile computing |
P/E ~25×; P/B ~4× |
Honeywell Intl (AIDC unit) |
Nasdaq: HON + Private |
— |
Industrial scanners, automation |
Subsidiary of S&P 500; P/E ~22× |
Datalogic |
OTC: DTGYY / Italy |
~US$1 B |
Scanners/barcode readers |
P/E ~20–25× |
SATO Holdings |
Tokyo Stock Exchange |
~¥100 B |
Label printers, TAG printers |
P/E ~15–20× |
Omron Corporation |
Tokyo Stock Exchange |
~¥1.5 T |
Automation, barcode readers |
P/E ~30× |
Cognex |
Nasdaq: CGNX |
US$10 B |
Machine-vision identification systems |
P/E ~32× |
CipherLab |
Taiwan OTC: 6160 |
NT$10 B |
Mobile computers, scanners |
P/E ~25–30× |
Newland Digital Tech |
Shenzhen: 002833.SZ |
RMB 50 B (~US$7 B) |
POS terminals, 2D barcode chips |
P/E ~20×; one of top 4 global POS makers |
🧠 Key Takeaways from Peer Comparison
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Rongta’s Valuation (P/NAV ~3.1–3.8×) is on par with peers trading ~2–4× P/B and 15–35× P/E.
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Profitability and margin metrics are not yet public, but peers in AIDC average net margins around 8–15%, with P/E ratios between 20–32×.
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CipherLab and Newland are the most comparable peers to Rongta in terms of product type and regional reach.
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Zebra and Cognex offer global benchmarks but trade at premium multiples due to size, technology moat, and institutional penetration.
Allotment Update
Final Evaluation
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Listing Outlook: Likely to debut above offer range.
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Estimated First-Day Price Range: HK$11.50–13.00 (20–30% upside potential).
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Subscription Advice: Attractive for investors aiming for short- to mid-term gains and targeted growth exposure in AIDC hardware. Speculative due to intense competition but backed by strong demand and investor interest.
Prospectus Download
Download the prospectus from HKEX here
Thank you