Friday, July 18th, 2025

Oasis Home Holding Berhad’s IPO: A Promising Entry into Malaysia’s Live Commerce Market

Oasis Home IPO: First-Mover in Malaysia’s Live Commerce Revolution—Here’s What You Need to Know

IPO Details
Purpose of IPO
The company aims to raise RM28 million through the issuance of 100 million new shares at RM0.28 each. The allocation of proceeds is as follows:

Expansion of live commerce sales channels: RM13.7 million (48.90%)

Set-up of a fulfilment centre: RM3.6 million (12.86%)

Working capital: RM4.3 million (15.36%)

Establishment of a new headquarters: RM2 million (7.14%)

Estimated listing expenses: RM4.4 million (15.71%)

Over-subscription
The IPO was oversubscribed by 1.55 times, indicating solid investor demand.

Dividend Commitment
Oasis Home intends to distribute at least 30% of its profit after tax annually as dividends. Forecasted yields are:

FY2025: 2.4%

FY2026: 2.9%

FY2027: 3.6%

IPO Placement and Outstanding Shares
Total Shares Offered: 150 million (100 million new shares, 50 million offer-for-sale)

Offer Price: RM0.28 per share

Projected Market Capitalization: RM140 million (post-listing)

Given the strong interest and accessible price point, the IPO is likely to perform well on listing day.

The 50 million offer-for-sale shares are being privately placed with selected investors.

Adviser, Sponsor, Underwriter, Placement Agent: MIDF Amanah Investment Bank Berhad

The involvement of a reputable local investment bank is a positive signal for the IPO.

Company Overview
Business Model and Industry
Oasis Home is an omni-channel lifestyle and consumer goods seller, primarily focused on kitchenware and household products. Over 75% of its revenue comes from live commerce, primarily via livestreams on social platforms.

Financial Health

For the 9-month period ending March 31, 2025:

Profit after tax: RM8.01 million

Market Position

Oasis is the first live commerce marketing company to list on Bursa Malaysia, giving it a first-mover advantage.

Management Team

CEO: Datuk Teoh Yee Seang

COO: Tang Jing Wen

Operations Manager: Fang Chin Shyan @ Puen Chin Shyan

Head of Live Commerce: Chong Hui Ying

Market and Economic Factors
Sector Trends
Retail and e-commerce, especially live commerce, are experiencing significant growth. Social platforms like TikTok and Facebook are driving real-time product engagement and conversions.

IPO Timing

IPO Launch: April 25, 2025

Listing Date: May 28, 2025

High investor interest and increased retail participation in Bursa Malaysia indicate a favorable macro backdrop.

Plans include launching five new live commerce channels across TikTok and Facebook to drive further growth.

Funds will be directed toward strategic expansions, technological capability enhancements, and HQ relocation.

Risk Factors

Dependence on live commerce platforms (platform policy changes)

Market saturation

Customer concentration and technology dependency

Growth Strategy
Focuses on expanding digital presence, operational scalability, and live-stream penetration.

Ownership Structure

CEO Datuk Teoh Yee Seang will retain 35% direct stake post-IPO

Also holds an additional 25% indirect stake via Oasis Management Team

Peer Comparison (with full metrics)

Company P/E Ratio P/B Ratio Revenue (TTM) Revenue Growth Net Profit Margin ROE Market Cap (RM) IPO Date Subscription Rate
Oasis Home Holding Berhad 17.5x N/A N/A N/A N/A N/A 140 million 28-May-25 1.55x
Eco-Shop Marketing Berhad 36.0x 12.5x RM177.28M N/A 7.37% N/A N/A 23-May-25 N/A
Peoplelogy Berhad 19.6x 0.0x RM29.24M 18.2% 18.7% 43.4% RM104.99M 20-May-25 1.24x
Fibromat (M) Berhad 10.6x 2.0x RM73.11M 1.83% 12.93% 16.9% RM100.44M 08-May-25 N/A

Research and Analyst Opinions
Public Investment Bank Bhd: Target price of RM0.36 (28.6% upside)

Tradeview Research: Target price of RM0.37 (31% upside)

Both analysts assign a “Buy” recommendation

The public portion of the IPO was oversubscribed by 1.55 times, showing a healthy demand across retail and private placement segments.

Recommendation:
Strong demand, a first-mover advantage, and a forward dividend policy make Oasis Home a solid subscription candidate.

First-Day Price Estimate:
With a listing price of RM0.28 and positive market sentiment:

Estimated trading range: RM0.32 to RM0.35

Expected movement: Strong to moderate gains, likely above IPO price

Prospectus Download
You can access and download the Oasis Home Holding Berhad prospectus at:

https://ir2.chartnexus.com/oasis/docs/Prospectus-Oasis-Home-Holding-Berhad.pdf

Thank you

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