Senheng New Retail Berhad, an investment holding company, operates as a consumer electrical and electronics chain retailer in Malaysia. It operates in two segments, Trading Division and Warranty Division. The company provides digital gadgets, audio visuals, home appliances, and other related products. It offers delivery, installation, maintenance, and repair services; and warranty services. In addition, the company captive insurance services. It operates physical stores under the Grand Senheng Elite, Grand Senheng, and Senheng brand names; and senQ and Grand senQ digital stations, as well as offers a membership base platform through PlusOne loyalty program. The company was founded in 1989 and is headquartered in Kuala Lumpur, Malaysia. Senheng New Retail Berhad operates as a subsidiary of Sq Digital Sdn Bhd. Show more