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Tuesday, July 28th, 2026

Digital Brands Group (DBGI) Expands U.S. Program to $165M, Boosting Revenue per Share and Adding New Apparel & Footwear Categories




Digital Brands Group (NASDAQ: DBGI) Expands U.S. Program, Adds \$40M in Incremental Revenue

Digital Brands Group (NASDAQ: DBGI) Expands Secured U.S. Program to \$165 Million with New Apparel and Footwear Categories

Key Highlights

  • Secured U.S. Program Increased by 32%: Digital Brands Group, Inc. (DBG) announced a significant expansion of its secured U.S. Program to \$165 million, up 32% from previous levels. This expansion is attributed to the addition of new apparel and footwear categories, directly resulting in substantial incremental revenue.
  • \$286 Revenue Per Share: Following a recent 1-for-40 reverse stock split, the company’s consolidated post-split share structure stands at approximately 575,000 common shares outstanding. This equates to an impressive baseline of about \$286 in revenue per share derived solely from this expanded U.S. program.
  • Incremental \$40 Million Revenue: The contract expansion brings an additional \$40 million in new, incremental revenue that was not included in the company’s previous financial guidance or official filings.
  • Omitted Growth Catalysts: The current revenue figures explicitly exclude any potential future contributions from DBG’s collegiate pipeline, expanding GCC partnerships, and the scaling strategies being implemented by the company’s newly appointed Chief Digital Board Member. These represent further upside potential for future growth.
  • Cross-Border Compliance and Settlement Monitoring: DBG is actively utilizing ShareIntel data tracking to monitor international settlement lanes and ensure public float stability, especially between its primary NASDAQ listing (DBGI) and its secondary listing on the Frankfurt Stock Exchange (S8W). This includes forensic audits, review of volume anomalies, Fails-to-Deliver (FTDs), and settlement transactions routed through offshore intra-clearing networks.

Details for Shareholders and Potential Price-Sensitive Information

  • Stock Consolidation: DBG recently completed a 1-for-40 reverse stock split, resulting in approximately 575,000 shares outstanding. This consolidation significantly impacts key per-share metrics and could influence market perception and trading dynamics.
  • Revenue Impact: The \$165 million U.S. program translates to \$286 in revenue per share, a metric likely to draw investor attention due to its magnitude relative to the share count.
  • Future Upside Not Included: The figures provided do not include several upcoming growth drivers, such as the collegiate pipeline, GCC partnerships, or new e-commerce strategies. Any successful execution in these areas could lead to further material revenue increases.
  • Regulatory Compliance Actions: DBG is actively working with legal counsel and ShareIntel to monitor and address any clearinghouse ledger discrepancies. This includes ongoing audits for anomalies, FTDs, and cross-border settlement imbalances, which are crucial for ensuring fair and orderly market trading and protecting shareholder value.
  • Market Transparency: DBG has committed to submitting verified data tracking packages to regulatory agencies and clearing intermediaries, enhancing transparency and supporting market integrity.
  • Investor Relations: Shareholders and interested parties are encouraged to contact DBG’s Investor Relations Department for further information ([email protected]).

Company Overview

Digital Brands Group, Inc. operates a curated portfolio of luxury and lifestyle apparel brands, leveraging a digitally native e-commerce ecosystem and selective wholesale distribution channels. The company’s business model focuses on driving direct-to-consumer scale, sustainable customer acquisition, and long-term brand equity.

Forward-Looking Statements

This announcement contains forward-looking statements based on current expectations and beliefs regarding future events impacting DBG. These statements involve risks and uncertainties, such as consumer demand for apparel, ability to secure and retain partners, disruptions in distribution, raw material fluctuations, global financial conditions, cybersecurity risks, management continuity, regulatory changes, climate issues, and more. Actual results may differ materially from those expressed or implied.

Disclaimer

Disclaimer: The information in this article is based on public filings and statements by Digital Brands Group, Inc., and is intended for informational purposes only. It does not constitute investment advice or a recommendation to buy or sell any securities. Investors should conduct their own due diligence and consider consulting with a qualified financial advisor before making investment decisions. All forward-looking statements are subject to risks and uncertainties, and actual results may differ materially from those anticipated.




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