East Buy Holding Limited Issues Substantial Positive Profit Alert for FY2026
Key Highlights and Investor Considerations
East Buy Holding Limited (Stock code: 1797) has released a significant positive profit alert, indicating strong financial performance for the fiscal year ended 31 May 2026 (FY2026). The announcement, released on 23 July 2026, contains crucial updates that shareholders and potential investors should take note of, as these may have a material impact on the company’s share price.
1. Key Financial Performance
- Revenue Growth: The Group is projecting revenue for FY2026 to be between RMB5.6 billion and RMB5.8 billion, compared to RMB4.4 billion in FY2025. This represents a year-on-year growth of approximately 27.3% to 31.8%.
- Net Profit Surge: Net profit for FY2026 is expected to surge to between RMB520 million and RMB550 million, a massive increase from RMB6 million in FY2025. This equates to an extraordinary year-on-year growth of 8,566.7% to 9,066.7%.
- Second Half Performance: Revenue for the second half of FY2026 is expected at RMB3.3 billion to RMB3.5 billion (50.0% to 59.1% YoY growth), while net profit is expected at RMB281 million to RMB311 million (172.8% to 201.9% YoY growth).
2. Drivers of Profit Growth
- Continued rollout and enrichment of private label products, strengthening the product portfolio.
- Effective diversification of consigned third-party branded goods and optimization of the product mix.
- Several blockbuster private label items achieving remarkable market popularity and robust sales volumes.
- Implementation of a multi-channel development strategy, including:
- Launching more live streaming accounts on Douyin.
- Expansion of the anchor team and increase in total live streaming hours.
- Boosting gross merchandise volume and diversifying traffic sources.
- Proprietary app revenue maintains stable growth, supported by an expanding paid membership base and higher repurchase rates.
- Advancements in supply chain construction and quality control management further supporting profitability.
3. Important Considerations for Shareholders
- The information is based on a preliminary review of unaudited consolidated management accounts for the reporting period, and has not yet been reviewed or audited by the company’s independent auditor or the audit committee.
- Shareholders and investors are advised to exercise caution in dealing with company shares until the audited annual results are published.
- The official annual results announcement is scheduled for publication on 21 August 2026.
- Given the magnitude of the profit increase, this announcement is potentially price sensitive and highly relevant for investment decisions.
4. Board Composition
- Chairman: Mr. YU Minhong
- Executive Directors: Mr. YU Minhong, Mr. YIN Qiang
- Non-executive Director: Ms. SUN Chang
- Independent Non-executive Directors: Mr. LIN Zheying, Mr. KWONG Wai Sun Wilson, Mr. YAN Andrew Y, Ms. WAN Zhe
Conclusion
The substantial surge in both revenue and net profit expected for FY2026, alongside strategic business developments, marks a significant turnaround for East Buy Holding Limited. Shareholders and potential investors should remain alert to further announcements, particularly the formal results release in August 2026, as this news is likely to have a material effect on the company’s valuation and share price.
Disclaimer: This article is based on a company announcement and preliminary unaudited figures. Investors should exercise due diligence and await the official audited results before making any investment decisions. The information provided is for reference only and does not constitute investment advice.
東方甄選控股有限公司2026財年盈利預喜公告（粵語版）
東方甄選控股有限公司（股份代號：1797）於2026年7月23日發佈重要盈利預喜公告，披露截至2026年5月31日止財政年度（2026財年）集團預期錄得大幅收入及盈利增長。此公告內容或對公司股價有重大影響，投資者需密切關注。
1. 主要財務表現
- 收入增長：集團預期2026財年收入介乎人民幣56億至58億元，較2025財年收入人民幣44億元，同比增長約27.3%至31.8%。
- 純利激增：2026財年純利預計介乎人民幣5.2億元至5.5億元，而2025財年純利僅為人民幣600萬元，同比升幅高達8,566.7%至9,066.7%。
- 下半年表現：2026財年下半年收入介乎人民幣33億至35億元（同比增長50.0%至59.1%），純利介乎人民幣2.81億至3.11億元（同比增長172.8%至201.9%）。
2. 利潤增長動力
- 私有品牌產品持續推新及豐富，產品組合優化。
- 委託第三方品牌商品組合多元化。
- 多款自有品牌商品成為市場爆款，銷量強勁。
- 多渠道發展策略，包括：
- 在抖音平台增設更多矩陣直播賬號。
- 擴充主播團隊及延長直播時長。
- 提升整體商品交易總額，流量來源多元化。
- 自營APP收入穩步增長，付費會員基數擴大及用戶複購率提升。
- 供應鏈建設及質量控制管理提升，進一步推動盈利表現。
3. 投資者需注意事項
- 上述數據僅根據未經審核之管理賬目預測，尚未經獨立核數師或審核委員會審閱。
- 建議股東及投資者在正式業績公告前，審慎處理公司股份。
- 正式年報預計於2026年8月21日發佈。
- 由於盈利增長幅度巨大，預計對股價產生較大影響，屬重要及可能影響股價之敏感信息。
4. 董事會成員
- 主席：俞敏洪先生
- 執行董事：俞敏洪先生、殷強先生
- 非執行董事：孫暢女士
- 獨立非執行董事：林哲瑩先生、鄺偉信先生、甄安德烈先生、萬喆女士
總結
2026財年預期收入及純利大幅飆升，配合多方面業務策略調整，顯示集團經營狀況顯著改善。建議股東及投資者密切留意8月正式公告，因相關消息或對公司估值及股價產生重大影響。
免責聲明：本文基於公司預告及未經審核初步數據整理，投資者應審慎判斷，並待正式經審核業績公佈後再作投資決定。內容僅供參考，並不構成任何投資建議。
