Shenzhen LDROBOT Co., Ltd Announces Marc ter Stegen as Global Brand Ambassador for ANTHBOT Smart Robotic Lawn Mower
Key Highlights:
- Shenzhen LDROBOT Co., Ltd (Stock Code: 1236) has signed world-class football goalkeeper Marc ter Stegen as the global brand ambassador for its smart robotic lawn mower brand, ANTHBOT.
- ANTHBOT leverages the Group’s core sensing technology to deliver intelligent garden lawn care solutions to a global user base.
- The collaboration is strategically timed to coincide with the 2026 world-class football tournament, positioning ANTHBOT to benefit from heightened global attention and market activity.
- The partnership will be rolled out through integrated marketing campaigns, targeting multiple key international markets and utilizing digital advertising, social media, broadcast, and offline in-store experiences.
- The Group anticipates this move will significantly boost ANTHBOT’s brand awareness, expand user reach in overseas markets, and strengthen the Group’s influence in the intelligent garden care sector.
- This initiative is part of the Group’s broader strategy for global business expansion, aiming to capture greater market share and deliver long-term value to shareholders.
Details for Shareholders and Potential Price Sensitivity
This announcement represents a potentially price-sensitive development for Shenzhen LDROBOT Co., Ltd shareholders:
- High-profile Brand Alignment: Partnering with Marc ter Stegen, a globally recognized sports figure, is expected to elevate the ANTHBOT brand, increasing its visibility and desirability among consumers worldwide.
- International Expansion: The integrated marketing campaigns in multiple key international markets may translate into accelerated overseas sales growth and enhanced global presence.
- Market Influence: The Group is poised to establish a stronger foothold in the smart garden care industry, leveraging both advanced technology and celebrity endorsement.
- Strategic Timing: The association with the 2026 football tournament could drive significant short-term and sustained interest in the Group’s products, potentially impacting sales performance and, by extension, the Company’s financial results.
The Board, led by Chairman Zhou Wei, expresses confidence that this partnership will advance the Group’s global expansion and strengthen its competitive positioning in the intelligent garden care solutions market. The move underscores Shenzhen LDROBOT’s commitment to innovation and international market growth.
Board Composition: As of the announcement date, the Board consists of Mr. ZHOU Wei, Mr. GUO Gaihua, and Mr. ZHANG Jun as executive directors; Dr. HUANG Xi as non-executive director; and Mr. CHENG Hao, Dr. YAN Hongyu, and Mr. HONG Kam Le as independent non-executive directors.
Disclaimer: The information provided in this article is for informational purposes only and does not constitute investment advice. Investors are advised to make independent decisions and consult financial professionals as needed. The Company or its representatives accept no liability for any losses arising from reliance on this information.
深圳樂動機器人股份有限公司宣佈世界級門將Marc ter Stegen成為ANTHBOT智能割草機全球品牌大使
重點：
- 深圳樂動機器人股份有限公司（股份代號：1236）已簽約世界級足球門將Marc ter Stegen，擔任其智能割草機品牌ANTHBOT的全球品牌大使。
- ANTHBOT憑藉集團核心感測技術，為全球用戶提供智能園藝護理解決方案。
- 合作將於2026年世界級足球賽事開始後陸續展開，ANTHBOT將藉賽事熱度提升其國際市場影響力。
- 雙方合作將通過整合市場推廣活動逐步展開，覆蓋多個主要國際市場，包括數碼廣告、社交媒體、電視廣播及線下門店體驗等多種渠道。
- 集團認為，此合作能顯著提升ANTHBOT品牌知名度，擴大海外市場用戶覆蓋，並加強集團在智能園藝護理領域的市場影響力。
- 這是集團全球業務擴張的重要一步，有望進一步擴大市場份額並為股東創造長遠價值。
股東需注意及潛在敏感信息
這次宣佈對深圳樂動機器人股份有限公司股東有潛在的價值影響：
- 高知名度品牌聯乘：與全球知名體育明星合作，預期能提升ANTHBOT品牌在全球的曝光度和吸引力。
- 國際擴張動力：多國市場的推廣計劃將可能帶動海外銷售增長並提升全球市場佔有率。
- 行業影響力提升：集團有望結合技術優勢及名人效應，在智能園藝護理行業建立更強競爭地位。
- 策略時機：配合2026年足球賽事推廣，有機會帶動產品關注度及銷售表現，可能影響公司短期及長期財務表現。
董事會主席周偉表示，對本次合作將推動集團全球業務拓展及強化競爭力充滿信心，顯示集團致力創新及國際化發展的決心。
董事會組成： 截至公告日期，董事會成員包括執行董事周偉、郭蓋華、張軍，非執行董事黃熙，及獨立非執行董事程浩、嚴洪宇、洪錦利。
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