HKTV Business Update: May 2026 Detailed Investor Report
Executive Summary
- Record-High Performance: HKTVmall achieved all-time highs in gross merchandise value (GMV), unique customers, and user traffic during May 2026, following a major promotional campaign.
- Market Expansion: The “Year-Round Discount Campaign” was launched, targeting the grocery and daily essentials sector with a flat 15% discount during selected weekends and holidays.
- Operational Metrics: Monthly GMV on Order Intake surged by 27% month-on-month and 21.1% year-on-year. Unique customers grew by 11.7% month-on-month, reaching 687,200.
- Financial Impact: Despite the surge in sales and customer growth, management expects no material impact on adjusted EBITDA for May 2026, due to increased marketing expenses.
- Investor Caution: All figures reported are unaudited and may differ from future financial statements.
Business Update: Hong Kong Ecommerce Operations
The Board of Hong Kong Technology Venture Company Limited announced significant business developments and operational performance for May 2026. HKTVmall officially launched its “Year-Round Discount Campaign” on 9 May 2026, after successful pilot runs at the end of April and early May, which delivered record-high Sunday GMV.
This campaign, crucial in the highly competitive Hong Kong grocery and daily essentials market, offered a flat 15% discount on purchases over HK\$999 for home delivery, HK\$299 for self-pick-up orders on HKTVmall, and HK\$159 for purchases at O2O shops. The promotion covered supermarket, personal care, pet food, infant formula, and diaper products. The campaign was amplified by extensive marketing including TV ads, social media, and in-store promotions, leveraging HKTVmall’s robust fulfilment infrastructure with self-pick-up and last-mile delivery as fast as 8 hours.
Key Performance Indicators
- Monthly GMV on Order Intake: HK\$827 million for May 2026 (up 27% from April 2026 and up 21.1% from May 2025).
- Average Order Value: HK\$492 (up 13.9% month-on-month).
- Unique Customers: 687,200 (up 11.7% month-on-month, up 12.5% year-on-year).
- Monthly Active Unique Devices: 1,651,000 – a new record since the adoption of a new internal data collection tool in September 2025.
- Average Daily Orders: 54,100 (up 7.6% month-on-month, up 13.7% year-on-year).
- Average Daily GMV: HK\$26.7 million (up 23% month-on-month, up 21.4% year-on-year).
Financial Impact and Investor Considerations
While the campaign delivered strong top-line growth, management estimates no material impact on adjusted EBITDA for the Hong Kong Ecommerce Business segment in May 2026. The increased sales were offset by substantial marketing and promotional investments, including above-the-line advertising and in-store marketing expenses. This suggests that while the campaign helped expand market share and the customer base, it did not translate into immediate profit gains.
All operational and financial figures are unaudited and based on internal management accounts. Investors are cautioned that these numbers may change in the audited annual or half-yearly financial statements.
Board and Management
- Chairman: Mak Wing Sum, Alvin
- Executive Directors: Cheung Chi Kin, Paul; Wong Wai Kay, Ricky (Vice Chairman & Group CEO); Wong Nga Lai, Alice (Group CFO & Company Secretary); Lau Chi Kong (CEO, International Business); Zhou Huijing (CEO, Hong Kong)
- Independent Non-executive Directors: Peh Jefferson Tun Lu, Ann Yu Chiu, Andy, Yeung Chu Kwong
Important Notes for Shareholders
- Potential Price Sensitivity: The record operational growth on HKTVmall, coupled with aggressive discounting and marketing, signals a strategic push to increase market share. However, the lack of immediate EBITDA improvement may temper short-term profit expectations.
- Data Cautions: Operational data are unaudited and may not reflect actual financial performance. Metrics such as GMV, active devices, and unique customers are not directly indicative of revenue or profit under HKFRS standards.
- Strategic Implications: The campaign could impact future profitability and business positioning, especially if sustained customer growth leads to improved retention and repeat purchases.
- Financial Reporting Changes: HKTVmall has changed its internal data collection methods for app activity, which may affect comparability with historical metrics.
Disclaimer
The above article is based on unaudited internal information provided by Hong Kong Technology Venture Company Limited. Investors are cautioned that the figures and insights may differ from audited or future financial statements, and should not be used as the sole basis for investment decisions. Please exercise appropriate caution when dealing in HKTV shares.
香港科技商業更新：2026年5月詳細投資者報告
重點摘要
- 營運創新高： HKTVmall於2026年5月，憑藉大型促銷活動，錄得商品交易總值（GMV）、獨立客戶數及用戶流量的歷史新高。
- 市場擴展： 「全年折扣活動」正式推出，針對雜貨及日用品市場，於指定週末及假期提供15%全場折扣。
- 營運指標： GMV按月增長27%，按年增長21.1%；獨立客戶數按月增長11.7%，達687,200人。
- 財務影響： 雖然銷售及客戶增長強勁，管理層預計2026年5月調整後EBITDA並無重大影響，因促銷推廣開支大增。
- 投資者警示： 所有數據均未經審核，未來財報或有差異。
香港電子商務業務最新動態
香港科技創業公司董事會公布2026年5月營運表現。HKTVmall於2026年5月9日正式推出「全年折扣活動」，經4月底及5月初試行，創下週日GMV新高。
此活動是香港雜貨及日用品零售市場競爭關鍵，購物滿HK\$999（送貨）、HK\$299（自取）及HK\$159（O2O門店）即可享15%折扣，涵蓋超市、個人護理、寵物食品、嬰兒奶粉及尿片。活動配合電視、社交媒體及門店推廣，並利用HKTVmall完善的配送網絡（最快8小時送達）吸引新客、提升客單價及增加消費頻率。
主要營運指標
- 月度GMV： 2026年5月達HK\$8.27億（按月增27%，按年增21.1%）。
- 平均訂單價： HK\$492（按月增13.9%）。
- 獨立客戶： 687,200人（按月增11.7%，按年增12.5%）。
- 月活躍獨立設備： 1,651,000台，創新紀錄。
- 平均每日訂單： 54,100單（按月增7.6%，按年增13.7%）。
- 平均每日GMV： HK\$2,670萬（按月增23%，按年增21.4%）。
財務及投資者事項
雖然活動帶來強勁營收增長，管理層預計促銷及推廣開支增加，抵消GMV增長，2026年5月香港電子商務業務調整後EBITDA未有重大變化。即擴展市場份額及客群未即時帶來盈利提升。
所有數據均為內部管理帳目，未經審核，未來年度或半年度財報或有差異，投資者需注意。
董事會及管理層
- 主席： 麥永森
- 執行董事：張志健、黃偉基（副主席兼集團行政總裁）、黃雅麗（集團財務總監兼公司秘書）、劉志光（國際業務行政總裁）、周慧晶（香港行政總裁）
- 獨立非執行董事：白贊臣、安宇釗、楊柱光
股東必須注意事項
- 價格敏感： HKTVmall營運創新高及大規模折扣推廣，表明積極擴大市場份額，但短期盈利未見顯著提升，或影響市場預期。
- 數據警示： 所有營運數據未經審核，未必反映實際財務狀況。GMV、活躍設備及獨立客戶等指標並非根據會計準則計算。
- 策略意義： 活動可能對未來盈利及業務定位產生影響，尤其若客戶增長能持續並帶來復購。
- 財務報告變化： HKTVmall更改應用程式活動數據收集方式，可能影響與歷史指標比對。
免責聲明
本文章內容根據香港科技創業公司未經審核內部資料整理，投資者需注意數據及分析或與日後審核財報有差異，請勿單獨依賴本報告作投資決策，買賣HKTV股份時請謹慎。
