Eva Live Inc. Announces Letter of Intent to Acquire Psquared in Transformative Deal for AI-Powered Marketing Platform
Key Highlights
- Letter of Intent (LOI) Signed: Eva Live Inc. (Nasdaq: GOAI) has signed a LOI to acquire Psquared Inc., a profitable performance-marketing company.
- Financial Impact: Psquared has generated approximately \$50 million in revenue over the last four years, all on a profitable basis.
- Operational Synergies: The acquisition will add a battle-tested media-buying team, immediate operational scale, and proven technology to Eva Live’s AI platform, significantly enhancing its execution capabilities.
- Leadership Continuity: Psquared’s founder, Jean-Sebastien Paul—an industry veteran and former Facebook executive—will continue to lead Psquared as a wholly owned subsidiary, ensuring seamless integration and cultural alignment.
- Market Opportunity: The deal comes amid projections that global digital ad spend will approach \$1 trillion in 2026, with AI-powered solutions driving the fastest growth rates.
- Strategic Model: Eva Live aims to replicate the value-creation playbook of AppLovin, a leading ad-tech company with a market cap near \$190 billion, by combining elite operators, advanced AI technology, and public market access.
Deal Details and Strategic Rationale
Eva Live Inc., a Nasdaq-listed company specializing in AI-driven digital advertising and performance-marketing technology, has entered into a Letter of Intent to acquire Psquared Inc. This move is poised to supercharge Eva Live’s AI-powered marketing platform by integrating Psquared’s established media-buying expertise, multi-channel execution capabilities, and a robust profit engine.
The proposed transaction is expected to add approximately \$50 million in profitable revenue from Psquared over the past four years. Psquared, under the leadership of Jean-Sebastien Paul (formerly of Facebook), has built a reputation for addressing real-world performance marketing challenges with a team of expert media buyers, engineers, and data scientists. Their integrated, automated systems are designed for high-ROI campaigns across Meta, Google, TikTok, and native ad platforms.
Upon closing, Psquared will operate as a wholly owned subsidiary of Eva Live, maintaining its leadership and ensuring operational continuity. This structure should facilitate a smooth transition and sustain momentum in Psquared’s performance marketing success.
Implications for Shareholders
- Potential Growth Acceleration: The acquisition immediately expands Eva Live’s customer acquisition, media optimization, and cross-channel capabilities, positioning the company for accelerated revenue and margin growth.
- Leadership Continuity and Talent Acquisition: Retaining Psquared’s founder and team is critical for ongoing innovation and execution, directly impacting the long-term value creation for shareholders.
- Strategic Synergies: The deal unlocks both immediate and long-term technology, data, and operational synergies that could lead to improved scalability and profitability.
- Market Positioning: Eva Live is executing a strategy similar to AppLovin, which successfully leveraged AI and elite operators to create substantial shareholder value in the ad-tech sector. Investors may see this as a sign of Eva Live’s strong growth ambitions.
Transaction Status and Risks
The transaction remains subject to standard closing conditions, including due diligence, definitive documentation, and regulatory approvals. There is no guarantee that the acquisition will be completed as planned or at all. Notably, Psquared’s reported revenue and profitability figures are unaudited and subject to confirmation during the transaction process.
Shareholders should also be aware that the announcement contains forward-looking statements, and actual results may differ materially from those anticipated. Any failure to complete the deal or realize the projected synergies could impact Eva Live’s share price.
Contact Information
Media Inquiries:
Javan Khazali
Phone: 310-229-5981
Email: [email protected]
Social:
Website: @eva.live
Instagram: @eva.liveinc
Facebook: @evaliveinc
X: @evaliveinc1
LinkedIn: @eva-live
Youtube: @evaliveinc
Disclaimer: This article contains forward-looking information based on current company disclosures and management statements. All investments involve risk, including the risk of loss. The proposed acquisition is subject to various approvals and may not be completed as described. Investors should review all official filings and consult with their advisors before making investment decisions.
