Hasbro Releases Preliminary Q1 2026 Results, Reiterates Guidance, and Provides Cybersecurity Update

PAWTUCKET, R.I. – April 23, 2026 – Hasbro, Inc. (NASDAQ: HAS), a global leader in games, IP, and toys, has released its preliminary unaudited financial results for the first quarter ended March 29, 2026. The company reported strong revenue and operating profit growth, driven largely by ongoing momentum in the MAGIC: THE GATHERING franchise. In addition, Hasbro reiterated its full-year 2026 guidance and provided shareholders with an important update on a previously disclosed unauthorized network access incident.

Key Highlights from the Preliminary Q1 2026 Financial Results

• Revenue: Expected to be approximately \$970 million to \$985 million, representing a 9-11% increase year-over-year.
• Operating Profit: Estimated at \$235 million to \$245 million, up 38-44% vs. last year.
• Adjusted Operating Profit: Projected in the range of \$250 million to \$260 million, a 12-17% increase over the prior year.

These results underscore the ongoing strength of Hasbro’s core gaming segment, especially the success of MAGIC: THE GATHERING, and reflect effective cost management and operational execution.

Full-Year 2026 Outlook Reaffirmed

• Total Revenue: Expected to increase by 3-5% in constant currency for FY2026.
• Adjusted Operating Margin: Anticipated at 24-25%.
• Adjusted EBITDA: Forecast in the range of \$1.40 billion to \$1.45 billion.

Management’s reiteration of full-year guidance signals confidence in the underlying business trajectory, despite recent operational challenges.

Update on Cybersecurity Incident

Hasbro provided further details on its previously disclosed unauthorized network access. The company, with the help of external cybersecurity experts, believes the breach has been contained and is making progress towards fully restoring its systems and operations. Importantly, management emphasized that the incident did not impact Hasbro’s Q1 financial results.

As a precaution, Hasbro proactively took certain systems offline, which caused delays in compiling and finalizing its Q1 financial statements, including the 10-Q filing. The company continues to work with forensic experts to assess any potentially compromised files and will provide notifications and take additional actions as appropriate.

Business Continuity and Operational Impact

• Hasbro is executing its business continuity plans to process orders, ship products, and maintain key operations.
• MAGIC: THE GATHERING shipments and releases, including the April 2026 “Secrets of Strixhaven” set, have continued as planned.
• There are anticipated order processing, shipping, and invoicing delays in the Consumer Products segment during Q2, which may temporarily impact Q2 revenues and operating profit.
• Management expects that most delayed shipments will be recovered in the second half of 2026, provided point-of-sale (POS) strength continues.
• Additional costs related to the cybersecurity investigation and external advisors are expected in Q2.

Shareholder Considerations & Price-Sensitive Information

• Strong Q1 preliminary results and guidance reiteration are positive signals and may support share price appreciation.
• Cybersecurity breach containment and management’s assurance that Q1 results were unaffected help mitigate risk perception, but the situation remains fluid. Any future developments or costs related to the incident could impact results in subsequent quarters.
• Potential Q2 headwinds from shipping and invoicing delays, although expected to be largely offset later in the year, could result in quarter-to-quarter volatility.
• Shareholders should anticipate increased cybersecurity and advisor costs in Q2, as well as potential legal or regulatory developments.
• Investors are encouraged to monitor the upcoming earnings call for further updates and details.

Conference Call Information

Hasbro will host its Q1 2026 earnings conference call and webcast on Wednesday, May 20, 2026 at 8:30 a.m. Eastern Time. The webcast and slides will be available at Hasbro’s investor relations website, with a replay accessible approximately two hours after the event.

About Hasbro

Hasbro is a leading games, IP, and toy company, delivering play experiences globally through physical and digital games, toys, licensed products, entertainment, and more. Its powerful franchise portfolio includes MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, NERF, PEPPA PIG, and other iconic brands.

Disclaimer

This article is based on Hasbro’s preliminary, unaudited Q1 2026 financial results and management commentary as of April 23, 2026. Final results may differ significantly from these estimates. Forward-looking statements are subject to risks and uncertainties, including those related to the recent cybersecurity incident, business disruptions, and other factors detailed in Hasbro’s filings with the SEC. Investors should review these disclosures and exercise appropriate caution when interpreting preliminary results and future guidance.

View HASBRO, INC. Historical chart here