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Tuesday, April 21st, 2026

Kweichow Moutai 2026 Outlook: Reforms, Price Hikes, and Sales Recovery Drive Baijiu Leader’s Growth

Broker: China Galaxy International (CGI)
Date of Report: April 17, 2026

Excerpt from China Galaxy International report.

Report Summary

  • Stock: Kweichow Moutai (600519.SS / 600519 CH)
  • Action: Add (Reiterate)
  • Target Price: Rmb1,570 (lowered from previous Rmb1,595)
  • Current Price: Rmb1,463
  • Key Idea: Despite a weak FY25 due to alcohol prohibition policies and sluggish baijiu consumption, Moutai is expected to recover in FY26F supported by market-oriented reforms and price increases. The company is focusing on strict supply control, price stability, and driving growth through direct sales channels rather than volume.
  • Forecasts:

    • FY26F revenue projected to rise by 2.7%, net profit to increase by 2.9%.
    • Dividend yield attractive at around 4% for FY25-27F.
    • EPS forecasts for FY26-27F cut by 11.3-13.3% due to weaker distributor sales outlook.
  • Highlights:

    • Market-oriented reforms include expanding Feitian Moutai sales via the iMoutai platform and introducing consignment sales through distributors.
    • Growth is expected to come from price hikes and product mix upgrades, not volume.
    • Key downside risks: stronger competition and weaker economy could impact premium baijiu demand.
    • Potential upside: better-than-expected sales recovery, especially from business entertainment segment.

Above is an excerpt from a report by China Galaxy International. Clients of China Galaxy International can be the first to access the full report from the China Galaxy International website: https://www.chinastock.com.hk

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