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Wednesday, April 1st, 2026

FitLife Brands, Inc. 2025 Financial Performance: Online & Wholesale Revenue, Margins, and Strategic Initiatives

FitLife Brands, Inc. Reports Fiscal Year 2025 Financial Results and Strategic Developments

OMAHA, NE, April 1, 2026 — FitLife Brands, Inc. (“the Company”), a leading provider of innovative and proprietary nutritional supplements and wellness products, has released its financial results for the fiscal year ended December 31, 2025. The following is a comprehensive breakdown of the results and notable events that current and prospective shareholders should closely review.

Key Financial Highlights

  • Net Income: The Company reported a net income of \$6.3 million for 2025, down from \$9.0 million in 2024. The year-over-year decline was primarily attributed to significant transaction expenses and amortization of the inventory step-up related to the acquisition of Irwin.
  • Earnings Per Share: Basic and diluted earnings per share were \$0.68 and \$0.63, respectively, compared to \$0.98 and \$0.91 in the prior year. For Q4 2025, basic and diluted earnings per share were \$0.17 and \$0.16, respectively, compared to \$0.23 and \$0.21 in Q4 2024.
  • Adjusted EBITDA: Adjusted EBITDA for the fourth quarter was \$3.5 million, reflecting a 14% increase over Q4 2024, showing underlying operational strength despite net income declines.
  • Total Revenue: Total revenue for Q4 2025 was \$6.8 million, with full-year revenue reaching \$12.6 million. Wholesale revenue for the quarter was \$4.9 million, and online revenue was \$311,000, with full-year online revenue at \$10.1 million.
  • Gross Margin: Q4 2025 gross margin was reported at 41.4%, up from 32.2% in the prior year. For the year, the gross margin was 34.9%, compared to 31.1% previously, indicating improved operational efficiency.
  • Contribution Margin: Contribution as a percentage of revenue was 34.9% for Q4 and 31.1% for the year, compared to 26.6% in the prior year.

Strategic and Operational Updates

  • Irwin Acquisition Impact: The acquisition of Irwin had a material impact on the financials, resulting in higher transaction expenses and increased amortization. The company paid \$42.5 million in cash for the acquisition, which is reflected in its investing activities.
  • Balance Sheet Strength:
    • Intangible assets, net of amortization, stood at \$51.4 million as of December 31, 2025.
    • Total assets at year-end were \$62.4 million, up from \$36.1 million in 2024.
    • Total stockholders’ equity increased to \$43.6 million versus \$36.1 million in the prior year, despite the higher transaction costs and amortization.
  • Cash Flow and Financing:
    • Net cash from operating activities was positive, with \$6.3 million in net income in 2025.
    • Net cash used in investing activities was \$(42.5) million, primarily due to the Irwin acquisition.
    • Net cash provided by financing activities was \$32.1 million, which included proceeds from the exercise of stock options (\$682,000), some repayment of debt (\$(7.0) million), and borrowings on a line of credit (\$5.6 million).

Important Shareholder Considerations

  • Price-Sensitive Items:
    • The acquisition of Irwin is a transformative event for the company, significantly increasing assets and intangibles but also bringing substantial transaction and amortization costs. The integration and realization of expected synergies will be critical for future share price performance.
    • The decrease in net income and earnings per share may impact investor sentiment in the short term, especially given the magnitude of acquisition-related costs. However, the increase in adjusted EBITDA and gross margins may provide reassurance regarding the underlying business strength.
    • Stockholders should be aware of the company’s increased leverage and changes in cash flows, which reflect both the cost and opportunity of the recent acquisition.
  • Forward-Looking Risks:
    • The company acknowledges significant risks and uncertainties, including the integration of Irwin, maintaining revenue growth, and sustaining positive cash flow amid increased operational costs.
    • Management highlights that many risks are beyond its control, and shareholders are advised to review the company’s filings for a full discussion of risk factors.

Summary Table: Key Financials (in thousands, except per share data)

2025 2024
Net Income: \$6,326 \$8,984
Basic EPS: \$0.68 \$0.98
Diluted EPS: \$0.63 \$0.91
Gross Margin: 34.9% 31.1%
Stockholders’ Equity: \$43,639 \$36,126
Total Assets: \$62,441 \$36,136

Conclusion

The fiscal year 2025 results for FitLife Brands, Inc. highlight both challenges and opportunities. While the company’s acquisition of Irwin has led to a temporary decrease in net income and EPS, the improved gross margins, increased adjusted EBITDA, and stronger balance sheet position the company for potential growth. The successful integration of Irwin and realization of expected synergies will be closely watched by investors and could significantly impact the share price. Shareholders are encouraged to monitor future updates and company filings for ongoing developments.


Disclaimer: The above article is for informational purposes only and does not constitute investment advice. The information is based on the company’s SEC filings and associated press releases as of April 1, 2026. Forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those anticipated. Investors should review all company filings and consult with their financial advisor prior to making any investment decisions.

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