American Rebel Holdings Inc. (NASDAQ: AREB) Announces Strategic Missouri Partnership, Limited-Edition Launch, and Key Corporate Updates

Executive Summary

• American Rebel Beverages enters exclusive multi-region Missouri distribution agreement with Wil Fischer Distributing, a top Anheuser-Busch wholesaler.
• The partnership will significantly expand American Rebel Light Beer’s retail footprint, reaching nearly 900,000 residents in south-central, southeast, and northwest Missouri.
• Brand launch planned at Black Oak Amphitheater, a 9,000-seat iconic entertainment venue, enhancing regional visibility and consumer engagement.
• Limited-edition 250th Anniversary “Patriot Pack” to celebrate America’s 250th birthday, available nationwide for Memorial Day and July 4th, 2026.
• Company outlines its “Distributor-First” growth strategy, recent expansion into 18 states, and addresses corporate actions, including a reverse stock split and Nasdaq listing developments.

Key Developments and Strategic Initiatives

Wil Fischer Distributing Partnership

American Rebel Beverages, a subsidiary of American Rebel Holdings Inc., has signed a new exclusive distribution agreement with Wil Fischer Distributing—a highly respected, 50+ year Anheuser-Busch wholesaler. Wil Fischer will distribute American Rebel Light Beer across Missouri, including Springfield, Branson, the Ozarks corridor, and northwest counties bordering Iowa and Nebraska. This partnership is expected to accelerate retail availability, increase consumer trial, and drive long-term growth through Wil Fischer’s vast network of chain retailers, independent stores, and on-premise accounts (bars and restaurants).

Wil Fischer, founded in 1966, boasts over 300 employees, state-of-the-art facilities, and a portfolio of 575+ brands. Its robust infrastructure and proven execution-first culture are anticipated to provide American Rebel Light Beer with rapid shelf placements, prominent displays, and sustained consumer access throughout Missouri. This partnership is positioned as a powerful platform for accelerated market penetration.

Black Oak Amphitheater Activation

As part of the Wil Fischer partnership, American Rebel Light Beer will be prominently launched at Black Oak Amphitheater, Missouri’s premier outdoor venue with a capacity of up to 11,000. The amphitheater hosts major country, rock, and patriotic music events, offering a dynamic stage for brand sampling, consumer engagement, and fan activation during the summer and fall concert seasons. A dedicated brand activation is scheduled for Spring 2026, with an official announcement expected in April. This venue tie-in is intended to significantly boost regional visibility and encourage trial among thousands of attendees.

Limited Edition 250th Anniversary “Patriot Pack”

To honor America’s 250th birthday, American Rebel will launch the 250th Anniversary Patriot Pack—a limited-edition release of its American Rebel Light Beer, featuring bold patriotic icons and the “EST 1776” emblem. This collectible packaging aims to resonate with patriotic consumers and will be available for Memorial Day and July 4th, 2026. The Patriot Pack is a premium, 100% all-malt light lager with no adjunct corn or rice fillers, offering a crisp, clean finish and approximately 110 calories, 4.2% ABV, and only 4 grams of carbohydrates per 12 oz serving.

Pre-orders are now accepted from distributors and retailers nationwide, with shipments scheduled for mid-May 2026. The special edition will be available until October 2026, or while supplies last, providing a unique opportunity for Americans to celebrate Independence Day and the nation’s milestone anniversary with “America’s Patriotic Beer.”

Distributor & Retailer Details:
GTIN / UPC: 856368007461
SKU: PATRIOT12PACK
Format: 12 x 16oz cans

Company Growth Strategy and Corporate Actions

Since its launch in April 2024, American Rebel Light Beer has expanded into 18 states, driven by a “Distributor-First” approach and partnerships with best-in-class wholesalers. The company is actively pursuing rapid retail and on-premise placements, chain account expansion, and sustained nationwide momentum. American Rebel Holdings is also leveraging its brand as “America’s Patriotic Brand™” to build scalable platforms across multiple consumer categories, including safes, apparel, accessories, and beverages.

The company recently completed a 1-for-20 reverse stock split (effective February 2, 2026) to meet Nasdaq continued listing requirements. However, American Rebel has received a Nasdaq delisting notice and is preparing to appeal to a Nasdaq Hearings Panel. Contingency plans include seeking quotation or listing on the OTC Markets if Nasdaq delisting proceeds. Shareholders should note potential impacts on liquidity, trading volume, and capital raising ability, as well as adjustments to outstanding derivative securities and equity plans.

Risks and Forward-Looking Statements

Investors should be aware of key risks outlined by the company, including:

• Execution risks related to the Wil Fischer partnership and other distributor agreements.
• Potential delays or disruptions in product production, supply chain, and packaging availability for the Patriot Pack.
• Regulatory, competitive, and market uncertainties that could affect sales, venue placements, sponsorships, and brand activations.
• Risks associated with Nasdaq listing status, reverse stock split, and possible transition to OTC Markets.
• General economic and industry conditions.

The company cautions that actual results may differ materially from forward-looking statements due to these and other uncertainties.

Shareholder Impact and Price Sensitivity

• Wil Fischer Partnership: This exclusive distribution deal could meaningfully increase sales, retail visibility, and market penetration for American Rebel Light Beer in Missouri, potentially impacting revenues and share value.
• Black Oak Amphitheater Activation: High-profile venue presence may drive brand awareness, consumer trial, and retail velocity—key drivers for sales and expansion.
• Patriot Pack Launch: The limited-edition release is timed for major patriotic holidays, offering a potential sales surge and enhanced brand equity.
• Nasdaq Listing Status: Ongoing uncertainty regarding Nasdaq listing and reverse split is highly price sensitive and could affect share liquidity, trading, and investor confidence depending on the outcome.

Contact Information

Todd Porter, President, American Rebel Beverages: [email protected]
Investor Relations: [email protected]
www.americanrebelbeer.com

Disclaimer

This article is for informational purposes only and does not constitute investment advice or a recommendation to buy or sell securities. Forward-looking statements are subject to risks and uncertainties, and actual results may differ materially. Investors should review the company’s filings with the SEC, including risk factors and management’s discussion of financial conditions, before making investment decisions.

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