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Friday, January 30th, 2026

Prudential to Increase Stake in Prudential Assurance Malaysia Berhad to 70% for US$375 Million





Prudential to Increase Stake in Malaysian Life Insurance Business

Prudential to Boost Ownership in Malaysian Life Insurance Unit to 70% in US\$375 Million Deal

Prudential plc has announced a significant strategic move to deepen its presence in Malaysia, a key market in its Asia portfolio. On 22 January 2026, Prudential disclosed that its wholly-owned subsidiary, Prudential Corporation Holdings Limited (PCHL), has signed an agreement to acquire an additional 19% of Sri Han Suria Sdn. Bhd. (SHS), the holding company of Prudential Assurance Malaysia Berhad (PAMB), for a total consideration of approximately US\$375 million (RM 1.52 billion). This transaction will raise Prudential’s aggregate ownership in SHS—and thus its economic interest in PAMB—from 51% to 70%.

Key Highlights of the Announcement

  • Transaction Details: PCHL will acquire the 19% stake from Detik Ria Sdn. Bhd. (DR), reducing DR’s holding from 49% to 30%. The transaction has already received approval from Bank Negara Malaysia and is expected to complete shortly.
  • Financial Impact: The deal is expected to be accretive to Prudential Group’s IFRS earnings per share (EPS), traditional embedded value, and IFRS shareholders’ equity per share, based on unaudited figures for the six months ended 30 June 2025. These metrics are crucial for shareholders as they typically affect investor sentiment and, ultimately, share price.
  • Accounting Effects: Prudential will continue to consolidate PAMB as an indirect subsidiary. The profits and equity attributable to non-controlling interests in the group’s financial statements will decrease, reflecting DR’s reduced stake.
  • Potential Future Transactions: PCHL has agreed to cooperate with DR regarding the potential divestment of DR’s remaining 30% stake in SHS to one or more agreed third parties, should DR decide to sell.
  • Strategic Rationale: CEO Anil Wadhwani highlighted Prudential’s century-long commitment to Malaysia and expressed confidence in the nation’s future, stating that the increased stake “reflects our deep commitment to Malaysia and our confidence in its future.”
  • Currency Reference: The exchange rate used for the transaction is US\$1 = RM 4.057 (as per Bloomberg, 21 January 2026, midday Hong Kong time).

Implications for Shareholders

  • Accretive Deal: The transaction is expected to be immediately accretive to key financial metrics, which is typically viewed positively by the market. This could support or drive upward momentum in Prudential’s share price.
  • Increased Control: Raising the stake to 70% gives Prudential greater operational and strategic control over PAMB, enabling better alignment with group strategy and potentially higher future returns.
  • Future M&A Activity: The agreement to cooperate on future divestments of DR’s remaining stake introduces the possibility of further M&A activity, which could result in full ownership or new strategic partners in Malaysia.
  • Regulatory Approval: The deal has been cleared by Bank Negara Malaysia, mitigating regulatory risk.
  • Reporting Changes: The reduction in non-controlling interest will mean a larger portion of Malaysian profits and equity are attributable to Prudential shareholders.

Additional Corporate Information

Prudential is a leading provider of life and health insurance and asset management across Greater China, ASEAN, India, and Africa. The company is listed on the Hong Kong Stock Exchange (HKEX: 2378), London Stock Exchange (LSE: PRU), Singapore Stock Exchange (SGX: K6S), and New York Stock Exchange (NYSE: PUK, as ADRs). Prudential is not affiliated with Prudential Financial, Inc. (USA) nor The Prudential Assurance Company Limited, a subsidiary of M&G plc (UK).

Contact Information

Media: Simon Kutner (UK), Sonia Tsang (HK), Ming Hau (UK), Bosco Cheung (HK), Tianjiao Yu (HK)

Investors/Analysts: Patrick Bowes (HK), William Elderkin (UK)

Disclaimer


This article is for informational purposes only and does not constitute an offer or recommendation to buy or sell any securities. No statement herein is intended as a profit forecast or estimate for any period. Readers should note that future results may differ from past performance, and no assurance is given that earnings or earnings per share for Prudential Group for the current or future financial years will necessarily match or exceed historical results. Please consult official sources and your own professional adviser before making any investment decision.




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