Info-Tech Systems Ltd. Unveils Integrated CRM Platform: Significant Expansion in Cloud-Based SME Solutions

Key Highlights for Investors

• Major Product Launch: Info-Tech Systems Ltd. is set to launch a new cloud-based Customer Relationship Management (CRM) software, officially rolling out on 2 February 2026. This marks a substantial expansion of the company’s product suite, integrating CRM with existing HRMS and accounting platforms.
• Strategic Milestone: The CRM launch is a key milestone in Info-Tech’s product expansion strategy and underlines its commitment to innovation, R&D, and digital transformation for SMEs.
• Integrated Digital Ecosystem: The new CRM creates a unified cloud ecosystem for SMEs, combining customer engagement, sales pipeline, accounting, and workforce management in a single platform.

Detailed Overview of the CRM Software Programme

Info-Tech’s CRM solution is purpose-built to address pain points common among SMEs, such as inefficiencies in lead follow-up and fragmented sales processes. The CRM is designed for seamless native integration with Info-Tech’s existing HRMS and accounting platforms, as well as major third-party accounting solutions. This integration is expected to provide SMEs with enhanced visibility, improved operational efficiency, and scalable workflows.

CEO and Co-founder, Mr Babu Dilip, emphasized that the CRM addresses long-standing business challenges for SMEs and strengthens Info-Tech’s position as a one-stop digital solutions provider.

Key Features and Benefits for SMEs

• End-to-End Sales Workflow: The CRM supports the entire sales process, from lead management to invoicing and payment collection. Integration with accounting software reduces duplicate data entry and administrative burden.
• Integrated Digital Advertising & Communications: Direct integration with Google and Facebook Ads enables automatic lead capture and streamlined communications, centralizing sales activity tracking.
• Built-in Payments: Native payment gateway integration allows for invoices with embedded payment links, improving cash flow and reducing collection cycles.
• Unique HRMS Integration: Staff availability from Info-Tech HRMS is synced with CRM, preventing assignment of leads to unavailable personnel and enhancing sales pipeline management and manpower planning.
• Mobile-First and AI-Enabled Capabilities: The mobile app includes facial recognition, GPS attendance for field sales, and AI features such as automated email drafting, lead insights, and recommended actions.
• Rapid Deployment: The CRM features a user-friendly, task-oriented interface with minimal setup requirements, enabling quick deployment without the need for external consultants.

Strategic Importance and Potential Share Price Impact

• Addressing Growing Market Demand: The launch positions Info-Tech to tap into the increasing demand among SMEs for integrated, digital solutions to enhance competitiveness and efficiency.
• Strengthening Recurring Revenue Streams: The expansion of the integrated product suite is expected to increase customer stickiness and recurring subscription revenues, which have historically contributed to Info-Tech’s industry-leading margins.
• Scalability and Market Reach: With over 850,000 active HRMS users across 23,000 organisations (as of June 2025) and operations in Singapore, Malaysia, Hong Kong, and India, the CRM launch is likely to drive further adoption and cross-sell opportunities.
• Innovation and Competitive Differentiation: Unique features such as the native HRMS integration and AI-driven sales tools provide Info-Tech with a significant edge over generic CRM providers.

About Info-Tech Systems Ltd.

Founded in 2007 and listed on the SGX Mainboard in July 2025, Info-Tech Systems Ltd. is a leading provider of cloud-based HRMS and accounting software tailored for SMEs. The company is headquartered in Singapore, with a presence in Malaysia, Hong Kong, and India, and employs over 500 people. Info-Tech’s customer-centric approach and robust after-sales support have cultivated long-term customer relationships and high levels of recurring revenue.

Investor Implications and Price Sensitivity

This product launch is potentially price-sensitive news:

• The new CRM platform could significantly boost Info-Tech’s revenue base through increased subscription uptake, cross-selling, and higher retention rates among existing clients.
• The strategic move aligns with prevailing digital transformation trends and positions Info-Tech for further growth in the SME segment across Asia.
• Investors should monitor adoption rates of the CRM, the impact on recurring revenues, and any competitive responses in the market, as these factors could materially affect future earnings and share value.

Disclaimer: This article is for informational purposes only and does not constitute investment advice, an offer, or solicitation to buy or sell any securities. Investors should conduct their own due diligence and consult professional advisors before making investment decisions. The information provided is based on company press releases and may be subject to change without notice. Forward-looking statements involve risks and uncertainties, and actual results may differ materially from those anticipated.

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