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Monday, January 26th, 2026

NoonTalk Media Forms Strategic Partnership with Merak Holdings to Launch Verve Media Live in Singapore




NoonTalk Media Limited Announces Strategic Partnership with Merak Holdings and Formation of Verve Media Live Pte. Ltd.

NoonTalk Media Limited Announces Strategic Partnership with Merak Holdings and Formation of Verve Media Live Pte. Ltd.

Key Highlights

  • Strategic Partnership Agreement Signed: NoonTalk Media Limited (“NTM”) has entered into a strategic partnership with Merak Holdings Limited (“Merak”) on 31 December 2025, aimed at enhancing operational efficiency and fostering innovation.
  • New Company Incorporated: The partnership involves the creation of Verve Media Live Pte. Ltd. (“VML”), an integrated media hub with a paid-up share capital of S\$1,000.
  • Shareholding Structure:
    • Merak Holdings Limited: 81% (810 shares, S\$810)
    • NoonTalk Media Limited: 19% (190 shares, S\$190)
  • Business Focus: VML will focus on media production, content development, live streaming incubation, and e-commerce activities.
  • Resource Contributions:
    • Merak will provide the operational premises at 25 Bukit Batok Street 22, Singapore 659591, as well as facility management services and relevant expertise.
    • NTM will contribute operational and running costs (including utilities), media expertise, manpower, and day-to-day management support.
  • Strategic Objective: The partnership is designed to cultivate a local creative ecosystem, offering a platform to incubate, support, and elevate independent media professionals and their projects.
  • Financial Impact: NTM’s investment in VML will be funded through internal resources. The transaction is not expected to have a material impact on NTM’s net tangible assets or earnings per share for the financial year ending 30 June 2026.
  • Independence Confirmed: Merak is not related to any directors or controlling shareholders of NTM. No directors or controlling shareholders have any interest in the agreement apart from their shareholdings in NTM.

Implications for Shareholders and Potential Share Price Impact

This announcement signals a significant strategic move by NoonTalk Media Limited as it seeks to diversify its business and enhance operational efficiency through automation and innovation. The collaboration with Merak Holdings, primarily a property investment company, brings valuable physical assets and facility management know-how, which are expected to support VML’s operations and growth in the media and e-commerce sectors.

The formation of Verve Media Live Pte. Ltd. represents a concrete step towards expanding NTM’s presence in integrated media and digital content incubation, positioning the company to benefit from emerging trends in live streaming and e-commerce. Although the initial financial impact is not expected to be material for the fiscal year ending 2026, the potential long-term value creation and ecosystem development could enhance shareholder value and provide a new growth avenue.

Investors should note that, while there is no immediate material impact on earnings or net assets, the strategic nature of this partnership and the launch of VML could be price-sensitive. Any successful execution or subsequent business developments in VML may positively influence NTM’s business profile and market valuation in the medium to long term.

The board confirms that none of the directors or controlling shareholders have any personal interest in the agreement, ensuring transparency in the transaction.

Other Information

  • This announcement has been reviewed by NoonTalk Media’s Sponsor, Evolve Capital Advisory Private Limited, but has not been examined or approved by the Singapore Exchange (SGX-ST).
  • Contact for further information: Mr. Jerry Chua of Evolve Capital Advisory Private Limited (+65 6241 6626).

Disclaimer

This article is for informational purposes only and does not constitute investment advice or a recommendation to buy or sell any securities. Investors are advised to conduct their own due diligence and consult with their financial advisors before making any investment decisions. The information is based on the company’s public announcement and may be subject to further updates or changes.




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