Management Commentary and Strategic Significance

Dato’ Sri Dr. Lim Yong Guan, Executive Chairman and CEO, expressed that this is the first time MoneyMax has been recognized by The Edge Singapore Centurion Club. He emphasized that the award affirms the Group’s commitment to excellence and innovation, and extends appreciation to the judging panel, the team, and stakeholders for their continued trust and support. This recognition is expected to further motivate the Group to pursue greater achievements.

Other Major 2025 Achievements

• MoneyMax was named one of Singapore’s Best Employers by The Straits Times and Statista for the first time in 2025.
• At the Asia eCommerce Awards 2025, MoneyMax’s PrettiGold campaign secured four accolades:
  • Gold for Best Brand – Fashion and Apparel
  • Silver for Best Brand – Direct-to-Consumer (DTC)
  • Silver for Best Emerging eCommerce Brand
  • Bronze for Best Sales Growth Strategy

Business Overview and Growth Drivers

• Listed on the Catalist Board of the Singapore Exchange since August 2013, MoneyMax is a leading financial services provider, retailer, and trader of luxury products in Southeast Asia.
• The Group operates over 100 stores across Singapore and Malaysia, making it one of the region’s largest pawnbroking and retail chains.
• MoneyMax has demonstrated strong commitment to innovation. Notably, it launched Singapore’s first pawnbroking e-commerce platform and mobile app—MoneyMax Online—in 2015, allowing users to shop, sell, and appraise valuables online.
• The Group has diversified its services, now including the pawning, selling, and trading of pre-loved luxury bags. In 2018, MoneyMax expanded into automotive financial services via MoneyMax Leasing and MoneyMax Assurance Agency, and also offers financing solutions for residential and commercial properties in Singapore.
• MoneyMax retails new and pre-loved jewellery, luxury watches, and designer handbags, positioning itself as a one-stop destination for financial services and luxury retail.

Track Record of Recognition

• MoneyMax has a solid history of industry recognition, including induction into the Singapore Prestige Brand Award Hall of Fame in 2015 and being named one of “Singapore’s Fastest Growing Companies 2020” by The Straits Times.

Potential Price-Sensitive Implications

• Shareholders should note: The string of awards and recognitions in 2025 signifies strong operational performance, brand value, and market leadership. These developments may positively influence investor sentiment and MoneyMax’s share price.
• The Group’s active expansion, innovation in digital platforms, and diversification into new financial services segments could drive future growth and profitability, which are key considerations for valuation.
• Sustained recognition for ESG performance and returns to shareholders further strengthens MoneyMax’s investment proposition, possibly making the stock attractive to institutional investors with ESG mandates.

Contact & Further Information

For investor relations queries, MoneyMax is represented by August Consulting (Janice Ong, Dave Tan; Tel: +65 6733 8873). For more details on MoneyMax’s business and strategic direction, visit https://moneymax.com.sg/.

Disclaimer: This article is for informational purposes only and does not constitute investment advice or a recommendation to buy or sell any securities. Investors should conduct their own due diligence and consult professional advisors. The information is based on a press release and may be subject to change or clarification by MoneyMax or regulatory authorities.

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