Dezign Format Signals Accelerated Growth: S\$26.6 Million Order Book, Regional Expansion, and Strategic Partnerships Set Stage for Share Price Upside

Key Investor Highlights

• Robust order book of approximately S\$26.6 million as at 31 August 2025.
• Successful launches of immersive VR attraction “The Element Code 305” in Kuala Lumpur & Ho Chi Minh City.
• Secured high-profile contracts across luxury automotive, premium timepieces, integrated resort décor, and the Singapore 60th anniversary exhibition.
• Strategic MOUs signed with Hustle & Bustle, positioning Dezign Format as official partner for IMBA Global theatre and Concours d’Elegance Singapore.
• Accelerated entry into Thailand market via participation in Thailand MICE X-Change (TMX25).
• New production facility in Johor, Malaysia, to be operational by Q4 2025, supporting regional growth and cost efficiency.
• Active investment in AR/VR, interactive installations, and AI-driven design tools to meet evolving client demands for bespoke, high-tech experiences.
• Strong focus on sustainability and CSR, leveraging eco-conscious materials and production methods.

In-Depth Analysis: Why This Update Matters for Shareholders

Dezign Format Group Limited (SGX:UZF) has issued a business update that signals a period of rapid expansion, diversification, and technological innovation, all of which are potentially price-sensitive and could materially impact the company’s share value.

1. Order Book Strength & Revenue Visibility

The company reported an order book of S\$26.6 million as at 31 August 2025. This figure is not only substantial in absolute terms but also demonstrates a healthy mix of short-term (three to six months) and longer-term contracts, providing both immediate revenue visibility and sustained future growth. The diversity of recurring and new business reduces concentration risk and underpins the company’s financial stability.

2. Prestigious Project Wins & Market Leadership

Dezign Format’s recent wins include high-profile activations such as luxury automotive showcases and exclusive hospitality suites for the Singapore Grand Prix, a private event for a leading luxury Maison, a themed exhibition for Singapore’s 60th anniversary curated by a Cultural Medallion recipient, and large-scale festive décor projects for top integrated resorts. These projects solidify Dezign Format’s position as a go-to provider for experiential, high-end exhibitions and brand activations, showcasing its ability to attract premium clients.

3. Expansion of Immersive Location-Based Entertainment

DF Experiences, Dezign Format’s subsidiary, successfully launched “The Element Code 305″—an immersive VR attraction—in Kuala Lumpur and Ho Chi Minh City. The attraction combines advanced VR, 5D holography, sound, and light in a 30-minute narrative journey set in the year 2050. The launches were tailored to local markets, supported by multilingual content, and generated significant media attention (45 features in Kuala Lumpur and 59 in Ho Chi Minh City), establishing the Group as a regional leader in immersive entertainment. The Vietnam launch is particularly notable as it marks the country’s largest VR universe, opening new revenue channels and licensing opportunities.

4. Strategic Regional Partnerships & Market Penetration

The signing of two MOUs with Hustle & Bustle positions Dezign Format as the official partner for IMBA Global’s theatre and the Concours d’Elegance Singapore brand, enhancing its footprint in the luxury and cultural events space. The company’s participation in Thailand MICE X-Change (TMX25) signifies a strategic push into the Thai market, which is viewed as a high-growth opportunity within the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector.

5. Production Capacity Expansion & Operational Efficiency

Dezign Format is set to open a new production facility in Johor, Malaysia, by Q4 2025. This facility will function as a strategic regional hub, supporting Southeast Asian operations, enhancing fabrication capabilities, and driving long-term production cost efficiencies. The move is expected to improve margins and support the company’s ability to scale in response to rising demand.

6. Technology, Sustainability, and Innovation

Client demands are shifting towards curated, tech-enabled experiences. Dezign Format is actively investing in AR/VR, interactive installations, and AI-driven design tools. The adoption of these technologies will allow the company to deliver cutting-edge, scalable solutions, keeping it ahead of competitors. Additionally, the company’s focus on eco-conscious materials and CSR initiatives aligns with growing global sustainability trends, enhancing its brand reputation and appeal to institutional clients.

7. Leadership Statement and Strategic Outlook

Chairman and CEO Mike Chong emphasized the company’s relentless pursuit of excellence and innovation, highlighting the success of recent launches and growing partnerships with global luxury brands. He stated that the new Malaysia facility and strategic partnerships will further enhance the company’s capabilities and capture new opportunities, expressing optimism for sustained value creation for stakeholders.

Business Segment Overview

• Events, Exhibitions and Décor Services: End-to-end design, fabrication, installation, and project management for events, museums, galleries, and brand activations.
• Commercial and Retail Fit-Out Services: Tailored interior fit-outs for commercial spaces, including pop-up stores and bespoke retail environments.
• Immersive Location-Based Entertainment: Development, licensing, and commercialization of immersive entertainment attractions, with potential for third-party IP licensing.

Potential Share Price Catalysts

• Significant order book and high-profile project wins enhance visibility and credibility.
• Successful regional launches of proprietary VR experiences open new growth and licensing avenues.
• Strategic partnerships and expansion into Thailand signal further market penetration.
• Operational efficiency gains and scalability with the new Johor facility could lead to margin improvement.
• Investment in digital and sustainable innovation aligns with evolving client and regulatory demands.

Disclaimer

The information above is provided for general informational purposes only and does not constitute an offer, solicitation, or recommendation to buy or sell any securities. Investors should conduct their own research and consult with a professional financial adviser before making any investment decisions. The views expressed are based on publicly disclosed information and are subject to change without notice.

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