F J Benjamin Secures Two-Year Exclusive La Senza Franchise Renewal Across Southeast Asia

Key Points Retail Investors Need to Know

• Renewal of Exclusive Retail Agreement: F J Benjamin Holdings Ltd, through its wholly-owned subsidiary F J Benjamin (M) Sdn. Bhd., has renewed its exclusive retail agreement with La Senza Franchise, LLC. The agreement covers Malaysia, Singapore, and Indonesia.
• Term and Extension Option: The renewal takes effect from April 2025 to March 2027 (2 years), with an option to extend for another three years, subject to mutual agreement.
• Long-standing Partnership: F J Benjamin has been managing the La Senza brand in these markets for over twenty years, demonstrating stability and ongoing business relationships.
• Group Footprint: F J Benjamin Holdings operates in Singapore, Indonesia, and Malaysia, managing over 20 iconic brands and running 159 stores, making it a significant player in Southeast Asian retail.
• Market Influence: The La Senza renewal reinforces F J Benjamin’s position as a regional leader in the distribution and retail of fashion and lifestyle brands, potentially impacting future revenue streams and market share.
• Leadership Comments: Douglas Benjamin, Group CEO, expressed optimism about the renewed partnership, while La Senza’s President, Michael Shultz, underscored the importance of their collaboration in bringing the brand to Southeast Asian consumers.
• Brand Details: La Senza is globally renowned for intimate apparel, offering a wide range of lingerie targeting everyday and special occasion needs for women.

Shareholder-Impacting Details & Price Sensitivity

The renewal of the exclusive La Senza retail agreement is a strategic move that ensures continued revenue from a popular international lingerie brand but also signals confidence in F J Benjamin’s operational capability and brand management. This agreement provides both stability and growth opportunities in three key Southeast Asian markets.

The option to extend the agreement for an additional three years beyond March 2027 adds long-term value and business visibility. Shareholders should note that since La Senza has an established following in the region, the renewal could help maintain or even boost store traffic and sales, supporting future earnings. Any shifts in this partnership—such as non-renewal or significant changes in consumer trends—could be price sensitive given La Senza’s footprint in F J Benjamin’s portfolio.

F J Benjamin’s continued expansion and brand management strength, alongside this renewal, could attract investor confidence and potentially affect share valuations, especially if the partnership leads to improved financial performance or market share gains.

Company Background

Established in 1959, F J Benjamin Holdings Ltd is listed on the Singapore Exchange (Ticker: F10) since 1996. The group serves as a consumer-driven leader in brand building, distribution, and retail, with strong roots in Southeast Asia. Their portfolio spans fashion, lifestyle, and timepiece brands, supported by 159 stores and a team spread across Singapore, Indonesia, and Malaysia.

Contact Information

• Media enquiries: Fadzleen Fathy, Regional Head – Marketing Communication, Tel: (603) 2056 6931, Email: [email protected]
• Sponsor: ZICO Capital Pte. Ltd., Ms Goh Mei Xian, Tel: (65) 6636 4201

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F J Benjamin Secures Southeast Asia’s La Senza Franchise: What This Means for Investors

Disclaimer

This article is for informational purposes only and does not constitute investment advice or a recommendation to buy or sell securities. Investors should conduct their own due diligence and consult with professional advisors before making investment decisions. The information is based on publicly available sources and is not endorsed by F J Benjamin Holdings Ltd or its affiliates.

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