Bodegas Fundador Wins Tripadvisor Travelers’ Choice 2025: A Big Boost for Emperador Inc.’s Global Brand Power

Key Highlights for Retail Investors:

• Bodegas Fundador, a wholly owned subsidiary of Emperador Inc., has been awarded the prestigious Tripadvisor Travelers’ Choice® 2025 Award.
• This distinction places the Spanish winery among the top 10% of all global destinations listed on Tripadvisor, based solely on consistently high reviews and ratings by real travelers.
• Bodegas Fundador is the oldest and largest brandy and sherry producer in Spain, with nearly three centuries of history and craftsmanship.
• The recognition affirms Bodegas Fundador’s top spot in the ‘Things to Do in Jerez’ category and further cements its international reputation.
• Emperador Inc. is publicly traded on the Philippine Stock Exchange and Singapore Exchange.
• The Tripadvisor award is likely to boost enotourism and brand prestige, potentially translating into higher revenues and greater global visibility for Emperador Inc.

In-Depth Article

Emperador Inc. (PSE: EMP; SGX: EMI), a global spirits conglomerate and leading player in the international beverage market, has announced a major achievement: its Spanish subsidiary, Bodegas Fundador, has been honored with the Tripadvisor Travelers’ Choice® 2025 Award. This recognition is granted only to the top 10% of businesses globally, based on the quality, quantity, and recency of reviews submitted by travelers on Tripadvisor over a 12-month period.

Bodegas Fundador’s CEO, Glenn Manlapaz, expressed that the award is not merely a win for the brand but a testament to the dedication and passion of its team. The winery, founded in 1730 and based in Jerez, Spain, is globally renowned for its brandies and sherries, making it a cultural and historical landmark. Its visitor experience now stands out as the highest-rated in Jerez, and among the most celebrated worldwide, reinforcing its position as a must-visit destination for both wine enthusiasts and tourists alike.

The company’s portfolio features iconic labels such as Fundador (the first Spanish brandy, introduced in 1874), Harveys, Terry Centenario, and Tres Cepas. Bodegas Fundador covers the entire production process, from its own vineyards to distillation, aging, blending, bottling, and global distribution. The winery, long visited by dignitaries—including Spanish royal families and world leaders like the late Philippine President Corazon Aquino—offers immersive tours steeped in heritage. Visitors can also experience the Fundador Museum, celebrating 150 years of the brand, and dine at Casa Fundador Restaurant, known for its food and brandy pairings.

According to Eugenia Herrera, head of enotourism at Bodegas Fundador, the highly positive traveler reviews inspire the team to continuously elevate the visitor experience, aiming to convert every guest into a brand ambassador. The site is also home to century-old barrels and the Garden of La Puerta de Rota, a recognized Site of Cultural Interest, making it a magnet for cultural tourism in Spain’s renowned sherry triangle.

Angel Piña, chief marketing officer and chief commercial officer of Grupo Emperador Spain, emphasized that enotourism is a “360-experience,” where guests can understand the brandy journey from vineyard to cellar, and discover food pairings that enhance the appreciation of brandy.

For shareholders, this award is a significant development for several reasons:

• Enhanced Brand Equity: International recognition from Tripadvisor, an independent and influential travel platform, increases the credibility and allure of Bodegas Fundador and, by extension, the parent company Emperador Inc.
• Potential Revenue Growth: The award is expected to drive more tourism to Jerez, boosting revenues from enotourism, retail sales, and hospitality services.
• Market Differentiation: With global travel and tourism rebounding, being ranked among the world’s best experiences positions Emperador Inc. to capture a larger share of the high-value spirits and luxury tourism markets.
• Shareholder Value: As Emperador Inc. is publicly listed in both the Philippines and Singapore, news of international accolades can potentially attract more investors, improve analyst sentiment, and support higher share valuations.

About Emperador Inc.: Emperador Inc. is the world’s largest brandy company by volume, with a presence in over 100 countries and a portfolio that includes Fundador Brandy, The Dalmore, Fettercairn, Jura, and Tamnavulin Single Malt Scotch whiskies. The company’s global reach and diverse product lines offer resilience and growth avenues for investors seeking exposure to the premium spirits market.

What Retail Investors Should Watch

• This award is a strong signal of Bodegas Fundador’s continued excellence and expanding global influence.
• Improved tourism and brand prestige could translate into higher sales, profitability, and potentially, upward movement in share price.
• Investors should monitor upcoming earnings reports and management commentary for evidence of increased visitor traffic and revenue growth tied to this recognition.

Disclaimer:

This article is for informational purposes only and does not constitute investment advice. Investors are encouraged to conduct their own research or consult with a financial advisor before making investment decisions. Past performance and awards are not indicative of future results. The author does not hold any position in Emperador Inc. at the time of writing.

View Emperador Inc. Historical chart here