Wednesday, June 18th, 2025

Longfor Properties: Accelerating Growth through Strategic Investments and Market Expansion

Date: October 2, 2024
Broker: UOB Kay Hian


Company Overview

Longfor Properties Co. Ltd. is a prominent property developer in China, specializing in residential, commercial, and mixed-use developments.

Market Position

  • Resilient Market Player: Longfor Properties has maintained a strong presence in the Chinese real estate market, known for its quality developments and comprehensive project management capabilities.

Financial Performance

  • Target Price Increase: The target price for Longfor Properties has been raised to HK$17.20, reflecting the positive outlook based on increased sales and improved market conditions.

Strategic Developments

  • Valuation Adjustments: The increase in target price is attributed to enhancements in the price-to-earnings (P/E) multiple, reflecting confidence in the company’s future performance amid a recovering market.

Future Outlook

  • Market Recovery Potential: The anticipated recovery in the property market, driven by policy changes and increased buyer confidence, positions Longfor Properties favorably for continued growth.

Investment Recommendation

  • Buy Rating: Maintain a BUY recommendation, indicating strong confidence in Longfor Properties’ strategic initiatives and its ability to capitalize on favorable market trends for enhanced financial performance.

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