Date: 23 September 2024
Broker: MIB Securities (Hong Kong) Ltd

Strategic Mini Program Integration

Alibaba-W (9988 HK) has expanded its services through its Alipay HK Mini Program by integrating with Tongcheng Travel’s (780 HK) international travel platform, HopeGoo. This collaboration aims to enhance the travel experience for users by offering services such as booking flights and hotels and purchasing attraction tickets. The target market includes travelers from Hong Kong, Macau, Taiwan, and other international destinations.

Boost to International Travel Services

Through this integration, Alibaba-W’s Alipay HK Mini Program now provides greater convenience for international travelers, allowing them to seamlessly book a variety of travel-related services. This strategic move aligns with Alibaba-W’s ongoing efforts to strengthen its presence in the international travel market.

Broker’s Recommendation

As of 23 September 2024, Alibaba-W (9988 HK) is observed with a target price (TP) of HKD 104.51. The stock enjoys a “Buy” recommendation from 92.9% of analysts, though MIB Securities (Hong Kong) Ltd does not currently rate the company.